Text

Lead with a story : a guide to crafting business narratives that captivate, convince, and inspire

Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated "corporate storytellers." 3M banned bullet points years ago and replaced them with a process of writing "strategic narratives." Procter Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum. The reason for this is simple: Stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success. Lead with a Story contains both ready-to-use stories and how-to guidance for readers looking to craft their own. Designed for a wide variety of business challenges, the book shows how narrative can help: * Define culture and values * Engender creativity and innovation * Foster collaboration and build relationships * Provide coaching and feedback * Lead change * And more Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for success. Complete with examples from companies like Kellogg's, Merrill-Lynch, Procter Gamble, National Car Rental, Wal-Mart, Pizza Hut, and more, this practical resource gives readers the guidance they need to deliver stories to stunning effect.

Availability

Detail Information

Series Title

-

Call Number

658.45 Smi l

Publisher

New York : AMACOM/ American Management Association., 2012

Collation

viii, 280 p. ; 24 cm.

Language

English

ISBN/ISSN

9780814420300

Classification

658.45

Content Type

-

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

LEADERSHIP
Communication in management

Specific Detail Info

-

Statement of Responsibility

-

Other version/related

File Attachment