Services marketing : people, technology, strategy 8th Ed.

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Services marketing : people, technology, strategy 8th Ed.

Statement of Responsibility

Author(s)

Wirtz, Jochen - Personal Name
Lovelock, Christopher H - Personal Name

Grade (for Thesis)

Edition

8th edition

Call Number

658.8 Lov s

ISBN/ISSN

9781944659011

Subject(s)

Marketing -- Management.
Professions -- Marketing.

Classification

658.8

Series Title

GMD

Text

Language

English

Publisher

World Scientific

Publishing Year

2016

Publishing Place

New Jersey

Collation

Specific Detail Info

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