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Services marketing : people, technology, strategy. Eighth Edition

Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.

Availability

Detail Information

Series Title

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Call Number

658.8 Lov s

Publisher

New Jersey : World Scientific., 2016

Collation

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Language

English

ISBN/ISSN

9781944659011

Classification

658.8

Content Type

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Media Type

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Carrier Type

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Edition

Eighth Edition

Subject(s)

Marketing -- Management.
Professions -- Marketing.

Specific Detail Info

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Statement of Responsibility

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