Text

Building strong brands

In Aaker's pathbreaking book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now Aaker uses real brand-building cases from Saturn, GE, Kodak, and others to demonstrate how the best brand managers create brand equity.

Availability

Detail Information

Series Title

-

Call Number

658.827 Aak b

Publisher

London : Pocket., 2010

Collation

ix, 380 p. ; 20 cm.

Language

English

ISBN/ISSN

9780029001516

Classification

658.827

Content Type

text

Media Type

unmediated

Carrier Type

volume

Edition

-

Subject(s)

BUSINESS NAMES, BRAND NAME PRODUCTS

Specific Detail Info

-

Statement of Responsibility

-

Other version/related

File Attachment