Brand relevance: making competitors irrelevant

Record Detail Back

XML

Brand relevance: making competitors irrelevant

Statement of Responsibility

Author(s)

Aaker, David A. - Personal Name

Grade (for Thesis)

Edition

1st

Call Number

658.827 Aak b

ISBN/ISSN

9780470613580

Subject(s)

BUSINESS NAMES, BRAND NAME PRODUCTS

Classification

658.827

Series Title

GMD

Text

Language

English

Publisher

Jossey

Publishing Year

2011

Publishing Place

San Francisco, Calif

Collation

381 p.

Specific Detail Info

File Attachment

LOADING LIST...

Availability

LOADING LIST...