Text

Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity

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Detail Information

Series Title

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Call Number

658.827 Aak b

Publisher

New York : Free Press., 2004

Collation

348 p ; 24 cm

Language

English

ISBN/ISSN

9780743249386

Classification

658.827

Content Type

-

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

BRAND NAME PRODUCTS, SELLING, MARKETING

Specific Detail Info

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Statement of Responsibility

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