Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity

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Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity

Statement of Responsibility

Author(s)

Aaker, David A. - Personal Name

Grade (for Thesis)

Edition

Call Number

658.827 Aak b

ISBN/ISSN

9780743249386

Subject(s)

BRAND NAME PRODUCTS, SELLING, MARKETING

Classification

658.827

Series Title

GMD

Text

Language

English

Publisher

Free Press

Publishing Year

2004

Publishing Place

New York

Collation

348 p ; 24 cm

Specific Detail Info

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