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Brand leadership

A comprehensive exploration of strategic brand leadership, from an expert in the fastgrowing field of brandequity, uses hundreds of studies of leading firms including General Electric, to show the strategic potential of brand management in a worldbased economy.

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Detail Information

Series Title

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Call Number

658.827 Aak b

Publisher

New York : Free Press., 2000

Collation

351 p ; 25 cm

Language

English

ISBN/ISSN

0684839245

Classification

658.827

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

BRAND NAME PRODUCTS, SELLING, MARKETING

Specific Detail Info

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Statement of Responsibility

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