Brand leadership

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Brand leadership

Statement of Responsibility

Author(s)

Aaker, David A. - Personal Name
Joachimsthaler, Erich - Personal Name

Grade (for Thesis)

Edition

Call Number

658.827 Aak b

ISBN/ISSN

0684839245

Subject(s)

BRAND NAME PRODUCTS, SELLING, MARKETING

Classification

658.827

Series Title

GMD

Text

Language

English

Publisher

Free Press

Publishing Year

2000

Publishing Place

New York

Collation

351 p ; 25 cm

Specific Detail Info

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