Advertising and Promotion: An Integrated marketing communications perspective. Sixth Edition

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Advertising and Promotion: An Integrated marketing communications perspective. Sixth Edition

Belch, George E. - Personal Name; Belch, Michael A. - Personal Name;

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My Library 659.121 Bel a

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Series Title: -
Call Number: 659.121 Bel a
Publisher: New York : McGrawHill., 2004
Collation: 779 p. ; 27 cm.
Language: English
ISBN/ISSN: 9780071240437
Classification: 659.121
Content Type: -
Media Type: -
Carrier Type: -
Edition: Sixth Edition
Subject(s): ADVERTISING
Specific Detail Info: -
Statement of Responsibility: -

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