Advertising and Promotion: An Integrated marketing communications perspective

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Advertising and Promotion: An Integrated marketing communications perspective

Statement of Responsibility

Author(s)

Belch, George E. - Personal Name
Belch, Michael A. - Personal Name

Grade (for Thesis)

Edition

6

Call Number

659.121 Bel a

ISBN/ISSN

9780071240437

Subject(s)

Classification

659.121

Series Title

GMD

Text

Language

English

Publisher

McGrawHill

Publishing Year

2004

Publishing Place

New York

Collation

779 p. ; 27 cm.

Specific Detail Info

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