The hero and the outlaw : building extraordinary brands through the power of archetypes

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The hero and the outlaw : building extraordinary brands through the power of archetypes

Statement of Responsibility

Author(s)

Mark, Margaret - Personal Name

Grade (for Thesis)

Edition

Call Number

658.827 Mar h

ISBN/ISSN

9780071364157

Subject(s)

Product management
Brand name products

Classification

658.827

Series Title

GMD

Text

Language

English

Publisher

McGrawHill

Publishing Year

2001

Publishing Place

New York

Collation

384 p. ; 24 cm.

Specific Detail Info

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