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The hero and the outlaw : building extraordinary brands through the power of archetypes

This text looks at the importance of product branding. It shows how branding works, how to manage it, and how to use branding strategically. Using studies of other powerful brands, this book shows that successful branding corresponds to basic patterns of archetypes found in the unconcious mind.

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Detail Information

Series Title

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Call Number

658.827 Mar h

Publisher

New York : McGrawHill., 2001

Collation

384 p. ; 24 cm.

Language

English

ISBN/ISSN

9780071364157

Classification

658.827

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Product management
Brand name products

Specific Detail Info

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Statement of Responsibility

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