Text

The hero and the outlaw : building extraordinary brands through the power of archetypes

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Series Title

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Call Number

658.827 Mar h

Publisher

New York : McGrawHill., 2001

Collation

384 p. ; 24 cm.

Language

English

ISBN/ISSN

9780071364157

Classification

658.827

Content Type

-

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

Product management
Brand name products

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