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Strategic market management. Tenth Edition

Marketing professionals need to be able to adapt new strategies in order to keep their companies relevant. Aaker walks them through the strategic challenges created by the dynamic nature of today’s markets. Strategic Market Management, 10th Edition emphasizes a customer perspective and the fact that every strategy should have a value proposition that is meaningful to the customers. Sections are included on energizing the business and how to overcome the barriers that powerful organization silos create to inhibit cooperation and communication. Specific case studies delve into real world and engaging issues.

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Detail Information

Series Title

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Call Number

658.802 Aak s

Publisher

New Jersey : Wiley., 2014

Collation

326 p ; 24 cm

Language

English

ISBN/ISSN

9781118582862

Classification

658.802

Content Type

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Media Type

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Carrier Type

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Edition

Tenth Edition

Subject(s)

MARKETING

Specific Detail Info

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Statement of Responsibility

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Other version/related

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