Building brand communities : how organizations succeed by creating belonging

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Building brand communities : how organizations succeed by creating belonging

This book articulates the critical roles of mutual concern, common values, and shared experiences in creating fiercely loyal customer and collaborator relationships.

Appendix : page 193-215. Notes : page 216-226. Glossary : page 227-230. Bibliography : page 231-232. Index : page 235-244.

Statement of Responsibility

Author(s)

Jones, Carrie Melissa - Personal Name
Vogl, Charles H. - Personal Name

Grade (for Thesis)

Edition

First Edition, 2020

Call Number

658.827 Jon b

ISBN/ISSN

9781523086610

Subject(s)

CUSTOMER RELATIONS
Branding (Marketing)
BUSINESS & ECONOMICS Commerce
Brand loyalty

Classification

658.827

Series Title

GMD

Text

Language

English

Publisher

Berrett-Koehler Publishers; Berkeley : Publishers Group West

Publishing Year

2020

Publishing Place

Oakland

Collation

246 p. ; 24 cm.

Specific Detail Info

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