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Building brand communities : how organizations succeed by creating belonging

This book articulates the critical roles of mutual concern, common values, and shared experiences in creating fiercely loyal customer and collaborator relationships.

Appendix : page 193-215. Notes : page 216-226. Glossary : page 227-230. Bibliography : page 231-232. Index : page 235-244.

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Detail Information

Series Title

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Call Number

658.827 Jon b

Publisher

Oakland : Berrett-Koehler Publishers; Berkeley : Publishers Group West., 2020

Collation

246 p. ; 24 cm.

Language

English

ISBN/ISSN

9781523086610

Classification

658.827

Content Type

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Media Type

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Carrier Type

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Edition

First Edition, 2020

Subject(s)

CUSTOMER RELATIONS
Branding (Marketing)
BUSINESS & ECONOMICS Commerce
Brand loyalty

Specific Detail Info

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Statement of Responsibility

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