Brand storytelling : put customers at the heart of your brand story. Second Edition

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Brand storytelling : put customers at the heart of your brand story. Second Edition

From this book, we learn how to engage consumers through emotive storytelling to humanize your brand and achieve business growth.

Index : page 233-238

Statement of Responsibility

Miri Rodriguez, 2023

Author(s)

Rodriguez, Miri - Personal Name

Grade (for Thesis)

Edition

Second Edition, 2023

Call Number

658.827 Rod b

ISBN/ISSN

9781398610088

Subject(s)

CUSTOMER RELATIONS
Brand name products
Branding (Marketing)

Classification

658.827

Series Title

GMD

Text

Language

English

Publisher

Kogan Page

Publishing Year

2023

Publishing Place

London

Collation

238 p. ; 24 cm.

Specific Detail Info

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