Services marketing integrating customer focus across the firm 8th Ed.

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Statement of Responsibility

Author(s)

Bitner, Mary Jo - Personal Name
Zeithaml, Valarie A. - Personal Name
Gremler, Dwayne D. - Personal Name
Mende, Martin - Personal Name

Grade (for Thesis)

Edition

Call Number

658.809 Zei s

ISBN/ISSN

9781266287152

Subject(s)

Classification

658.809

Series Title

GMD

Text

Language

English

Publisher

McGraw Hill

Publishing Year

2024

Publishing Place

Dubuque

Collation

531 p. ; 25 cm.

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