Services marketing : integrating customer focus across the firm. Eighth International Edition

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Services marketing : integrating customer focus across the firm. Eighth International Edition

Bitner, Mary Jo - Personal Name; Zeithaml, Valarie A. - Personal Name; Gremler, Dwayne D. - Personal Name; Mende, Martin - Personal Name;

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My Library 658.809 Zei s

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Series Title: -
Call Number: 658.809 Zei s
Publisher: Dubuque : McGraw Hill., 2024
Collation: 531 p. ; 25 cm.
Language: English
ISBN/ISSN: 9781266287152
Classification: 658.809
Content Type: -
Media Type: -
Carrier Type: -
Edition: Eighth International Edition
Subject(s): MARKETING
Customer services
Services (Industrie) Marketing
Specific Detail Info: -
Statement of Responsibility: -

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