Text

Advertising and promotion : an integrated marketing communications perspective. Thirteenth Edition

This book teaches us how organizations in both the private and public sectors have learned that the ability to communicate effectively and efficiently with their target audiences is critical to their success.

Included Glossary, Bibliography, and Index

Availability

Detail Information

Series Title

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Call Number

659.121 Bel a

Publisher

New York : McGraw Hill., 2024

Collation

xxxi, 759 p. ; 28 cm.

Language

English

ISBN/ISSN

9781266090608

Classification

659.121

Content Type

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Media Type

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Carrier Type

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Edition

Thirteenth Edition, 2024

Subject(s)

ADVERTISING
SALES PROMOTION
Communication in marketing

Specific Detail Info

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Statement of Responsibility

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