Advertising and promotion : an integrated marketing communications perspective

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Advertising and promotion : an integrated marketing communications perspective

Statement of Responsibility

Author(s)

Belch, George E. - Personal Name
Belch, Michael A. - Personal Name

Grade (for Thesis)

Edition

13th edition

Call Number

658.82722 Bel a

ISBN/ISSN

9781266090608

Subject(s)

ADVERTISING
SALES PROMOTION
Communication in marketing

Classification

658.82722

Series Title

GMD

Text

Language

English

Publisher

McGraw Hill

Publishing Year

2004

Publishing Place

New York

Collation

759 p. ; 28 cm.

Specific Detail Info

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