Advertising and promotion : an integrated marketing communications perspective. Thirteenth Edition

Record Detail Back

XML

Advertising and promotion : an integrated marketing communications perspective. Thirteenth Edition

This book teaches us how organizations in both the private and public sectors have learned that the ability to communicate effectively and efficiently with their target audiences is critical to their success.

Included Glossary, Bibliography, and Index

Statement of Responsibility

Author(s)

Belch, George E. - Personal Name
Belch, Michael A. - Personal Name

Grade (for Thesis)

Edition

Thirteenth Edition, 2024

Call Number

658.82722 Bel a

ISBN/ISSN

9781266090608

Subject(s)

ADVERTISING
SALES PROMOTION
Communication in marketing

Classification

658.82722

Series Title

GMD

Text

Language

English

Publisher

McGraw Hill

Publishing Year

2024

Publishing Place

New York

Collation

xxxi, 759 p. ; 28 cm.

Specific Detail Info

File Attachment

LOADING LIST...

Availability

LOADING LIST...