Services marketing : people, technology, strategy

Record Detail Back

XML

Services marketing : people, technology, strategy

Statement of Responsibility

Author(s)

Lovelock, Christopher - Personal Name
Wirtz, Jochen - Personal Name

Grade (for Thesis)

Edition

Call Number

658.822 Lov s

ISBN/ISSN

9781944659820

Subject(s)

MARKETING MANAGEMENT
Customer services Marketing
Marketing Gestion

Classification

658.822

Series Title

GMD

Text

Language

Publisher

World Scientific

Publishing Year

2022

Publishing Place

New Jersey

Collation

665 p. ; 28 cm.

Specific Detail Info

File Attachment

LOADING LIST...

Availability

LOADING LIST...