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Customer service marketing : managing the customer experience

1. Provides an overview of customer service principles, theories, and practices, and covers a range of classic and contemporary business theories 2. Includes case studies of business enterprises in various hospitality and service sectors including hotels, restaurants, theme parks, event management, airlines, cruises, (e-)retailers, finance 3. Suggests important considerations and design concepts for businesses to introduce technological innovations in service settings 4. Learning Objectives and Discussion Questions included in every content chapter as learning aids

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Detail Information

Series Title

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Call Number

658.812 Tor c

Publisher

Abingdon : Routledge., 2023

Collation

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Language

ISBN/ISSN

9780367208936

Classification

658.812

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Consumer Satisfaction
BUSINESS & ECONOMICS
Consommateurs Satisfaction

Specific Detail Info

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Statement of Responsibility

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