The core concepts of managing business process flows are discussed here in three steps. A text-specific website offers on-line support for lecturers.
Publisher Fact Sheet A powerful & practical guide for every manager to envision the future & turn that vision into reality.
From one of the most respected names in sales and marketing technology, "Capturing Customers.com" provides detailed explanations and useful illustrations of tactics for successful selling and marketing of products and services in today's wired world.
'Geometrix' features a wide-range of solutions to geometric applications including motifs, pattern, or design depicting abstract, non-representational shapes such as lines, circles, ellipses, triangles and more.
In the seventh edition of Mergers, Acquisitions, and Other Restructuring Activities - winner of a 2014 Textbook Excellence Award (Texty) from the Text and Academic Authors Association - Donald DePamphilis looks into the heart of current economic trends. In addition to a new chapter on the ways deals are financed, more than 85% of the 54 integrative case studies are new and involve transactions …
Pt. 1: Understanding asthma care and treatment. Assessing current treatment : is your child symptom-free? ; Asthma basics : what you need to know ; An asthma diagnosis : what it means--and what it doesn't ; Figuring out the medication morass ; What about alternatives? The pros and the cons of natural treatments -- Pt. 2: Taking control : a four-week, proactive asthma care program. Week one : th…
For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures brand equity. Using insight from both academics and industry practitioners, the text…
For undergraduate and graduate courses in Organizational Behavior. Captivate the class with a clear writing style, cutting-edge content, and compelling pedagogy. This Global Edition has been edited to include enhancements making it more relevant to students outside the United States. The editorial team at Pearson has worked closely with educators around the globe to include: Robbins/Judge provi…
Brand Bible is a comprehensive resource on brand design fundamentals. It looks at the influences of modern design going back through time, delivering a short anatomical overview and examines brand treatments and movements in design. You'll learn the steps necessary to develop a successful brand system from defining the brand attributes and assessing the competition, to working with materials an…
Brand Bible is a comprehensive resource on brand design fundamentals. It looks at the influences of modern design going back through time, delivering a short anatomical overview and examines brand treatments and movements in design. You'll learn the steps necessary to develop a successful brand system from defining the brand attributes and assessing the competition, to working with materials an…
CHRISTMAS 2013 EDITION