The most complete and current guide to architectural acoustics principles and practices Design and construct audiophile-quality sonic environments of all sizes--from home theaters and project studios to large-scale recording studios. Thoroughly revised to include new acoustical design techniques, Master Handbook of Acoustics, Sixth Edition, explains the art and science of room acoustics and arc…
Reinvent your approach to customer acquisition - understanding the real drivers of sales and profit. The concept of 'brand activation' has become an overused buzzword in the sales and marketing world. The term is bandied about as a catch-all to define anything from mass media advertising and outdoor events to digital applications and in-store point of sale. Drawing on research, industry insight…
This essential, hands-on guide is filled with examples of what a composition should look like and examples of poorly designed layouts. Readers will learn how to develop character layout and background layout as well as strengthen composition styles.
Social sciences.
Addresses the practical and aesthetic considerations of layout such as where and how the content will be viewed, whether the format is a magazine, website, television graphic or bottle of bubble bath. This book will prove indispensable to anyone wishing to acquire a thorough knowledge of the principles of layout as used in modern design. Through the considered application of these principles a …
Part of a series of pocket guides that aim to enable the reader to master a new skill in just 30 minutes, 30 Minutes Before Your Job Interview provides tips to prepare and relax the reader before any job interview.
Updated and revised, this tenth edition helps accountants build strong critical thinking skills and a sound theoretical background. This enables them to evaluate accounting practice in today's increasingly global world economy. A unique and timely collection of cases and readings cover all areas of accounting and shows how the latest accounting standards impact decision making. New FASB codific…
This best-selling text continues in its eighth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. BUSINESS RESEARCH METHODS, 8E, is the ideal text for undergraduate and first year MBA courses in marketi…
Competitive Strategy is a key driver of industrial growth and economic development. There has, however, been no book that expounds holistically the key role of technology in shaping and influencing competitive strategy. This book is an insightful analysis of the several ways in which technology drives competitive strategy. The book's unique contributions lie in the classification of firms based…
Porter/Norton is a transitional text known for its readability, straightforwardness, decision-making focus, and the incorporation offlagship companies. The authors were careful in the new fifth edition to keep the focus on "the basics". The authors have eliminatedconfusing and redundant elements. The result is an uncluttered, straightforward, and concise financial accounting textbook.
"Packaging Structures provides examples of innovative and original packaging designs. Each project is accompanied by color photographs of the final product along with a scale drawing of the structural pattern.
Previous ed.: published as by W. Knechel. Cincinnati, Ohio: South-Western College, 2001.
Throughout Principles of Corporate Finance, Concise the authors show how managers use financial theory to solve practical problems and as a way of learning how to respond to change by showing not just how but why companies and management act as they do. The first ten chapters mirror the Principles text, covering the time value of money, the valuation of bonds and stocks, and practical capital b…
Corporate Finance, by Ross, Westerfield, and Jaffe is a popular textbook that emphasizes the modern fundamentals of the theory of finance, while providing contemporary examples to make the theory come to life. The authors aim to present corporate finance as the working of a small number of integrated and powerful intuitions, rather than a collection of unrelated topics. They develop the central…
Li and Fung is the world's largest sourcing company and one of today's greatest examples of a flat world' business, where companies are stretched across different locations and time zones and communicate more online than face to face. Competing in a Flat World brings together Li and Fung executives Victor and William Fung, together with top Wharton professor, consultant, and author, Jerry Wind,…
In clear, easy-to-grasp language, the author covers many of the topics that you will need to know in order to launch and run a successful business venture.