'Entrepreneurship' takes students on the entire journey of launching a new business venture, placing a unique emphasis on the front end of the entrepreneurial process.
Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product. A definitive guide to energy systems engineering—thoroughly updated for the latest technologies Written by a team of experts in the industry, this comprehensive resource discusses fossil, nuclear, and renew…
The explosion of blogs, social networking sites, wikis, video sharing sites, and other powerful digital communications platforms may be the biggest game-changer to impact business since mechanized manufacturing. In today’s Web 2.0 world, company stakeholders--including employees, customers, and investors--are empowered in ways unimaginable just a few years ago, and traditional corporate hiera…
The second edition of Holtzapple and Reece’s popular text, Concepts in Engineering, introduces fundamental engineering concepts to freshman engineering students. Its central focus is to positively motivate students for the rest of their engineering education, as well as their future engineering. Due to the book’s concise, yet comprehensive coverage, it can be used in a wide variety of intro…
Successful companies no longer assume they alone are capable of developing, manufacturing and marketing the products their business require. Increasingly, firms seek partnerships to stay ahead of the competition or even to survive in today's global economy. Global markets may soon be dominated by extended corporate families with multiple links and partners.
For courses in Image Processing and Computer Vision. Introduce your students to image processing with the industry's most prized text For 40 years, Image Processing has been the foundational text for the study of digital image processing. The book is suited for students at the college senior and first-year graduate level with prior background in mathematical analysis, vectors, matrices, probabi…
Works of the winner of Black Innovation Awards, a brand activation program from PT. Djarum.
Menjadi pemimpin mungkin terlihat keren, tetapi tantangannya sangat banyak. Dan tantangan terberat adalah mengelola hubungan dengan anak buah. Berangkat dari pengalamannya berkarier serta memberikan coaching dan training, Vitayanti Wardoyo menulis panduan ringkas yang dapat menjadi semacam pocket book atau referensi untuk menjadi pemimpin yang menyenangkan dan efektif. Buku ini ditujukan bagi p…
The most complete and current guide to architectural acoustics principles and practices Design and construct audiophile-quality sonic environments of all sizes--from home theaters and project studios to large-scale recording studios. Thoroughly revised to include new acoustical design techniques, Master Handbook of Acoustics, Sixth Edition, explains the art and science of room acoustics and arc…
Reinvent your approach to customer acquisition - understanding the real drivers of sales and profit. The concept of 'brand activation' has become an overused buzzword in the sales and marketing world. The term is bandied about as a catch-all to define anything from mass media advertising and outdoor events to digital applications and in-store point of sale. Drawing on research, industry insight…
This essential, hands-on guide is filled with examples of what a composition should look like and examples of poorly designed layouts. Readers will learn how to develop character layout and background layout as well as strengthen composition styles.
Social sciences.
Addresses the practical and aesthetic considerations of layout such as where and how the content will be viewed, whether the format is a magazine, website, television graphic or bottle of bubble bath. This book will prove indispensable to anyone wishing to acquire a thorough knowledge of the principles of layout as used in modern design. Through the considered application of these principles a …
Part of a series of pocket guides that aim to enable the reader to master a new skill in just 30 minutes, 30 Minutes Before Your Job Interview provides tips to prepare and relax the reader before any job interview.
Updated and revised, this tenth edition helps accountants build strong critical thinking skills and a sound theoretical background. This enables them to evaluate accounting practice in today's increasingly global world economy. A unique and timely collection of cases and readings cover all areas of accounting and shows how the latest accounting standards impact decision making. New FASB codific…
This best-selling text continues in its eighth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. BUSINESS RESEARCH METHODS, 8E, is the ideal text for undergraduate and first year MBA courses in marketi…
Competitive Strategy is a key driver of industrial growth and economic development. There has, however, been no book that expounds holistically the key role of technology in shaping and influencing competitive strategy. This book is an insightful analysis of the several ways in which technology drives competitive strategy. The book's unique contributions lie in the classification of firms based…