For use as a supplement in Principles of Accounting and Introduction to Financial Accounting courses. Perfect for any accounting course where analyzing financial statements and understanding financial ratios is important. This activity workbook helps students analyze real company financial statement information. Each activity concentrates on only one aspect of the analysis and uses data from we…
For undergraduate and graduate Auditing, Professional Research Case or capstone courses. Auditing Cases 3/e, through an active learning approach, provides a comprehensive case book focusing on various auditing activities.
If this were 1923, this book would have been called "Why Radio Is Going to Change the Game" . . . If it were 1995, it would be "Why Amazon Is Going to Take Over the Retailing World" . . . The Thank You Economy is about something big, something greater than any single revolutionary platform. It isn't some abstract concept or wacky business strategy—it's real, and every one of us is doing busin…
For courses in basic electronics and electronic devices and circuits Electronic Devices, 10th Edition, provides a solid foundation in basic analog electronics and a thorough introduction to analog integrated circuits and programmable devices. The text identifies the circuits and components within a system, helping students see how the circuit relates to the overall system function. Full-colour …
Challenges students to think critically and apply concepts to their own experiences. Proven skill building exercises, behavioural models and group exercises throughout the text help students realise their own managerial potential.
The Objective Leader shows how a simple set of tools can help you overcome bias and subjectivity— and get better results in every endeavor
Overviews enterprise system (ES) opportunities and challenges and suggests the ESs are not the right choice for every company. Provides a set of guidelines to help managers evaluate the benefits and risks of ES implementation, stressing that an organization must make simultaneous changes in its information systems, business processes, and business strategy. Such changes are described in detail …
In his international bestseller "Leading Change," Kotter provided an action plan for implementing successful transformations. Now, he shines the spotlight on the crucial first step in his framework: creating a sense of urgency by getting people to actually see and feel the need for change.
Digital Marketing: Communicating, Selling and Connecting is an invaluable and vital tool for students seeking a comprehensive introduction to the subject of digital marketing. Written by a leading expert in the field, it is an unparalleled resource for students in marketing, as well as an accessible supplementary text for business and management students.Covering digital marketing's background …
Introduction to Biomedical Engineering is a comprehensive survey text for biomedical engineering courses. It is the most widely adopted text across the BME course spectrum, valued by instructors and students alike for its authority, clarity and encyclopedic coverage in a single volume. Biomedical engineers need to understand the wide range of topics that are covered in this text, including basi…
Enterprise Resource Planning Systems can provide the foundation for a wide range of e-commerce based processes including web-based ordering and order tracing, inventory management, and built-to-order goods. This book examines the pros and cons of ERP systems, explains how they work, and highlights their role at the heart of e-commerce. The author begins by explaining the background to ERP syste…
Manual of Engineering Drawing: British and International Standards, Fifth Edition, chronicles ISO and British Standards in engineering drawings, providing many examples that will help readers understand how to translate engineering specifications into a visual medium. The book includes 6 introductory chapters which provide foundational theory and contextual information regarding the broader con…
This volume examines the work in the field of crisis management and provides detailed research and advice on preventing and managing crisis. The book includes an analysis of over 1400 disasters and this allows the reader to benefit from the learning curve of those confronted with real crisis.
Data warehouse development projects present a unique set of management challenges that can confound even the most experienced project manager. This work addresses these challenges and provides a roadmap to managing every aspect of data warehouse design, development, and implementation. It also reveals many pitfalls to watch out for.
For undergraduate and graduate courses in global marketing The excitement, challenges, and controversies of global marketing. Global Marketing reflects current issues and events while offering conceptual and analytical tools that will help students apply the 4Ps to global marketing. MyMarketingLab for Global Marketing is a total learning package. MyMarketingLab is an online homework, tutorial, …
Microencapsulation has become a promising technology for new applications in fields like drug delivery, biosensing, biomaterials, catalysis, intelligent microstructures and microsystems, as well as in the field of consumer goods. This book is written by authors from academia and industry and aims to present industrial adoption of microcapsules as an innovative solution for problems concerning e…
Introduction to Renewable Energy Conversions examines all the major renewable energy conversion technologies with the goal of enabling readers to formulate realistic resource assessments. The text provides step-by-step procedures for assessing renewable energy options and then moves to the design of appropriate renewable energy strategies. The goal is for future engineers to learn the process o…
The first comprehensive and up-to-date reference on mechatronics, Robert Bishop’s The Mechatronics Handbook was quickly embraced as the gold standard for the field. With updated coverage on all aspects of mechatronics, The Mechatronics Handbook, Second Edition is now available as a two-volume set. Each installment offers focused coverage of a particular area of mechatronics, supplying a conve…
Learn how to build and manage your personal brand, with reflections on brand analysis and brand management in the commercial world