The topics covered in this text provide information systems students with a solid understanding of transaction processing systems that they can then build on as they pursue more in-depth study of specific topics such as databases, data analytics, networks, systems analysis and design, cloud computing, virtualization, blockchain, artificial intelligence, Internet of Things, computer security, an…
Buku ini membahas konsep dan praktik manajemen strategik, terutama dalam konteks inovasi dan keunggulan bersaing menghadapi disrupsi bisnis. Bibliografi : halaman 216-221.
Apa perusahaan bernilai bisnis tinggi yang belum dibangun oleh siapa pun? Penerus Bill Gates tidak akan membuat sistem operasi. Penerus Larry Page dan Sergey Brin tidak akan membuat mesin pencari. Jika Anda meniru tokoh-tokoh itu, anda tidak memetik pelajaran dari mereka. Tentu saja, meniru itu lebih mudah daripada membuat sesuatu yang baru. Mengerjakan sesuatu yang sudah kita ketahui caranya s…
For courses in Introductory Public Relations. Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market.
Rev. ed. of: Cost accounting: a managerial emphasis / Charles T. Horngren ... [et al.]. 13th ed.
Offering coverage of the entire audit process, this text takes students step by step through each audit cycle, then shows how each step relates to the process as a whole. Increased emphasis is placed on e-commerce.
Discusses what accounting is all about and accounting's evolving role in business. This book guides you through the preparation of financial statements.
1. INTRODUCTION 2. RESEARCH PROBLEM 3. RESEARCH DESIGN 4. SAMPLING 5. DATA COLLECTION AND PROCESSING 6. ANALYSIS AND INTERPRETATION OF DATA.
'Principles of Marketing' is organized around an innovative customer-value and customer-relationship framework.
Effective Training: Systems, Strategies, and Practices is the first book to put training into the larger context of an organization's overall objectives and strategy. The book also presents a comprehensive model of the training process, guiding the reader step-by-step from initial needs analysis through the evaluation of a training program's effectiveness; shows the relationship between trainin…
We are pleased to present this Global Edition, which has been developed specifically to meet the needs of international advertising students. In this 10th edition, Belch/Belch introduces students to the fast-changing field of advertising and promotion. While advertising is its primary focus, it is more than just an introductory advertising text because there is more to most organizations' promo…
Offering coverage of the entire audit process, this text takes students step by step through each audit cycle, then shows how each step relates to the process as a whole. Increased emphasis is placed on e-commerce.
ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pea…
ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pea…
Alexander and Sadiku's fifth edition of Fundamentals of Electric Circuits continues in the spirit of its successful previous editions, with the objective of presenting circuit analysis in a manner that is clearer, more interesting, and easier to understand than other, more traditional texts. Students are introduced to the sound, six-step problem solving methodology in chapter one, and are consi…
For over four decades, Introduction to Operations Research by Frederick Hillier has been the classic text on operations research. While building on the classic strengths of the text, the author continues to find new ways to make the text current and relevant to students. One way is by incorporating a wealth of state-of-the-art, user-friendly software and more coverage of business applications t…