This book is intended to equip current and future managers with some of the knowledge and practical skills to help them navigate their organisation towards digital business. Included Glossary and Index
Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and external influences, global marketing environments, and other emerging trends. Included Appendix and Index
n this [book]...innovation expert Clayton Christensen shows how even the most outstanding companies can do everything right yet still lose market leadership. Now with a foreword by Marc Benioff, the cofounder and CEO of Salesforce, Christensen explains why most companies miss out on new waves of innovation. Included Index
This fully revised 9th edition provides excellent coverage guiding you through the entire process, from deciding on a research topic to writing your dissertation or project and presenting your academic poster. Included Appendix, Glossary, and Index
Included Glossary, Appendix, and Index
This comprehensive guide breaks the buzzword barrier and delivers clear, actionable strategies to drive real business value. Whether you're a business executive, tech leader, transformation consultant, or decision-maker, this book provides the foundations you need to confidently lead your organization through change.
This Book serves as a strategic roadmap for organizations navigating the shift from traditional business models to technology-driven ecosystems. Rather than focusing solely on the "IT" side of things, it treats digital transformation as a fundamental cultural and structural overhaul.
Pernahkah Anda terpikir betapa menariknya dunia yang terbuka lebar lewat lembaran buku? Membaca bukan hanya kegiatan rutin, tetapi juga petualangan tak terbatas ke dalam imajinasi dan pengetahuan.
Buku ini membahas tentang model bisnis di abad ke-21, terutama yang berkaitan dengan jaringan dan kewirausahaan, dalam seri buku "Rich Dad Poor Dad".
"Langkas Jenggala: Gelora Perhutanan Sosial" adalah sebuah buku yang membahas secara mendalam program perhutanan sosial di Indonesia.
Buku ini menceritakan tentang perjuangan dan realitas sosial-ekonomi yang dihadapi oleh masyarakat yang hidup di dalam atau di sekitar kawasan hutan di Indonesia. Termasuk bibliography
Buku ini membahas tentang industri-industri yang akan mendominasi masa depan, dan bagaimana perusahaan serta individu harus beradaptasi dengan perubahan yang cepat untuk bertahan dan sukses. Bibliografi : halaman 335-416.
Buku ini bercerita tentang upaya keluarga dalam memiliki hubungan bermakna dengan anak-anak mereka melalui buku dan cerita. Catatan: halamn244-248. Indeks: halaman 251-274
The book covers the core principles necessary for introductory students of both university and executive programs, with a particular focus on how digital technology is shaping communication management in the increasingly volatile environment. Includes Index
This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy.
The text's efficient format does not overwhelm students, and its accessible style provides an alternative to more encyclopedic, reference-book approaches. The book offers a blend of the core concepts of accounting principles with procedural applications. This approach is supplemented with the most expansive set of end-of-chapter material on the market, a thorough integration of today's hot topi…
This book is primarily intended to serve as a research-based textbook on sustainable supply chains for graduate programs in business, management, industrial engineering, and industrial ecology, but should also be of interest to researchers in the broader sustainable supply chain space, whether from the operations management and industrial engineering side or more from the industrial ecology and…
Social entrepreneurship involves the application of business practices to the pursuit of social and/or environmental mission. It brings the mindset, principles, strategies, tools, and techniques of entrepreneurship to the social sector, yielding innovative solutions to the vexing problems facing society.