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Found 2 from your keywords: author=Hawkins, Del I
cover
Consumer behavior : building marketing strategy. Fifteenth International Stud…
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Mothersbaugh, David L.Kleiser, Susan BardiHawkins, Del I.

Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and external influences, global marketing environments, and other emerging trends. Included Appendix and Index

Edition
Fifteenth International Student Edition
ISBN/ISSN
9781266114762
Collation
xxiii, 824 p. ; 26 cm.
Series Title
-
Call Number
658.8342 Mot c
cover
Consumer Behavior: Building Marketing Strategy. Eleventh edition
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Hawkins, Del IMothersbaugh, David L.

This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy.

Edition
Eleventh edition
ISBN/ISSN
9780070171008
Collation
771 p.
Series Title
-
Call Number
658.8342 Haw c