Activate Learning with Warren/Reeve/Duchac's, FINANCIAL ACCOUNTING, 13e, International Edition! Market-leading FINANCIAL ACCOUNTING, International Edition has been on the forefront of innovation and change based on the needs of today's teaching and learning environment. Warren offers students clear guidance to complete homework with an efficient presentation for today's learner. The high impact…
Entrepreneurial Small Business (ESB) provides students with a clear vision of small business as it really is today: Katz focuses on the distinctive nature of small businesses that students might actually start versus high growth firms. The goal of the companies described in this textbook is personal independence with financial security; not market dominance with extreme wealth. Traditional beli…
For courses in Digital Communications. Exceptionally accessible, this book presents the often difficult concepts of digital communications in an easy-to- understand manner-without diluting the mathematical precision. Using a student-friendly approach, it develops the important techniques in the context of a unified structure (in block diagram form)-providing organization and structure to a fiel…
PRAISE FOR Balanced Scorecard Step-By-Step: Maximizing Performance and Maintaining Results, Second Edition "As a practitioner and thought leader, Paul Niven is superbly bridging the gulf between BSC theory and application through hands-on experiences and real-world case studies. The book provides a practical road map, step-by-step, to plan, execute, and sustain a winning scorecard campaign. Eas…
Packed with real-world examples and business cases, ELECTRONIC COMMERCE, 11E continues to lead the market with its cutting-edge coverage of all things e-commerce. Comprehensive coverage of emerging online business strategies, up-to-the-minute technologies, and the latest developments from the field equips readers with a solid understanding of the dynamics of this fast-paced industry. The new ed…
Gain a solid understanding of management and the power of innovation in the workplace with Griffin's MANAGEMENT: PRINCIPLES AND PRACTICES, 11E, International Edition. This dynamic book, known for its cutting edge research and memorable examples, takes a functional approach to the process of management with a focus on active planning, leading, organizing and controlling. This book's reader-frien…
CREATIVE STRATEGY IN ADVERTISING, 11E, International Edition provides everything you need to be successful as an advertising professional in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances through the creative process step by step. It focuses first on the creative…
This is the 12th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning.
Opportunities abound for entrepreneurs to revitalize an already existing business or create a totally new enterprise using the vast resources of the Internet. This second edition helps readers determine and then target their market, providing a thorough analysis of the most up-to-date tools and services they can use to operate a successful Internet business. The key steps to setting up and oper…
The classic Designing with Type has been completely redesigned, with an updated format and full color throughout. New information and new images make this perennial best-seller an even more valuable tool for anyone interested in learning about typography. The fifth edition has been integrated with a convenient website, www.designingwithtype.com, where students and teachers can examine hundreds …
For courses in Introductory Accounting. Core Concepts of Accounting offers students a shortcut to understanding the basic terminology and fundamental concepts of accounting. This handy text has been completely revised! It captures the full text of the self paced workbook approach of Essentials of Accounting, Eight Edition, which includes important accounting concepts and terms, a clear explanat…
Emerging trends are changing today's business marketing. Are you ready to compete? BUSINESS MARKETING MANAGEMENT takes you inside the world of business marketing experts, showing you what you need to know to be successful. The textbook highlights the similarities between consumer goods and business-to-business marketing; presents a managerial rather than a descriptive treatment of business mark…
The most successful higher education text of all time keeps getting better. The authors adapt their proven approach to accounting's evolving role in business and use the preparation of financial statements as the framework for understanding what accounting is all about. Accounting provides a solid foundation of accounting concepts with unique features to show how users can use accounting to und…
Buku hibah dari Daniel Susilo
New Venture Creation: Entrepreneurship for the 21st Century is about the process of getting a new venture started, growing the venture, successfully harvesting it, and starting again. The book presents the substantial body of knowledge about the entrepreneurial process in a pragmatic way - through text, case studies, and hands-on exercises - to help readers compress their learning curves, reduc…
In this fully updated Second Edition, three of today’s most respected crisis/risk communication scholars provide the latest theory, practice, and innovative approaches for handling crisis. This acclaimed book presents the discourse of renewal as a theory to manage crises effectively. The book provides 15 in-depth case studies that highlight successes and failures in dealing with core issues o…
Previous ed.: Amsterdam; Oxford: Elsevier Butterworth-Heinemann, 2005