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PR strategy and application : managing influence
Offers a clear explanation of the traditional role of PR, while also includes extensive discussions of exciting contemporary issues often neglected in other texts, including transparency, corporate social responsibility, reputation managemnet, activism, risk communication and social marketing
- Edition
- -
- ISBN/ISSN
- 9781405144070
- Collation
- viii, 358 p.
- Series Title
- -
- Call Number
- 659.2 Coo p
Principles of structural design : wood, steel, and concrete. Third Edition
The design practices the code requirements of each material are very different. In this updated edition, the elemental designs of individual components of each material are presented, together with theory of structures essential for the design. Numerous examples of complete structural designs have been included. A comprehensive database comprising materials properties, section properties, speci…
- Edition
- Third Edition
- ISBN/ISSN
- 9781138493537
- Collation
- -
- Series Title
- -
- Call Number
- 624.1771 Gup p
Building climate : An encyclopaedia on architecture, landscape architecture a…
This encyclopedia serves as a comprehensive guide for design professionals, offering strategies and technical knowledge to achieve net-zero emissions in the built environment. It integrates the disciplines of architecture, landscape design, and urban planning to address climate change through sustainable materials and carbon-neutral spatial practices. The work emphasizes a holistic approach to …
- Edition
- -
- ISBN/ISSN
- 9783909928774
- Collation
- -
- Series Title
- -
- Call Number
- 640 Mar b
Social media strategy : marketing, advertising, and public relations in the c…
Social Media Strategy, Second Edition is a guide to marketing, advertising, and public relations in a world of social media-empowered consumers. The new edition emphasizes connections in all areas of integrated marketing and adds a new chapter on law. Fully updated real world examples and statistics make it a highly accessible text for students. Appendix: page 311-326. Glossary: page 329-341…
- Edition
- Second Edition, 2019
- ISBN/ISSN
- 9781538101353
- Collation
- xvii, 352 p.
- Series Title
- -
- Call Number
- 658.872 Que s
Lean branding : creating dynamic brands to generate conversion
This practical toolkit helps you build your own robust, dynamic brands that generate conversion. You’ll find over 100 DIY branding tactics and inspiring case studies, and step-by-step instructions for building and measuring 25 essential brand strategy ingredients, from logo design to demo-day pitches, using The Lean Startup methodology’s Build-Measure-Learn loop.
- Edition
- -
- ISBN/ISSN
- 9781492054191
- Collation
- 272 p. ; 23 cm.
- Series Title
- -
- Call Number
- 658.827 Bus l
Information technology project management. Ninth Edition
This edition weaves theory with successful practices for an integrated focus on the concepts, tools, and techniques that are most effective today. This is the only text to apply all 10 project management knowledge areas to IT projects. Students master skills in project integration, scope, time, cost, quality, human resource, communications, risk, procurement, and stakeholder management as well …
- Edition
- Ninth Edition
- ISBN/ISSN
- 9781337101356
- Collation
- 560 p. ; 24 cm.
- Series Title
- -
- Call Number
- 658.404 Sch i
Strategic management of technological innovation. Sixth Edition
This book approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation
- Edition
- Sixth Edition
- ISBN/ISSN
- 9781260565799
- Collation
- 345 p. ; 23 cm.
- Series Title
- -
- Call Number
- 658.575 Sch s
Restaurant financial management : a practical approach
This new book, Restaurant Financial Management: A Practical Approach, provides valuable guidance on how to apply the concepts of accounting and finance to real-life restaurant business activities. This book is unique because it provides an understandable framework that breaks it down into three clear steps of applying techniques of accounting and finance to evaluate a restaurant business: It in…
- Edition
- -
- ISBN/ISSN
- 9781771886451
- Collation
- 285 p. ; 25 cm.
- Series Title
- -
- Call Number
- 647.9406 Jun r
Entrepreneurship : successfully launching new ventures. Sixth Global Edition
For courses in entrepreneurship.Teach the entrepreneurial process through real-world examples Entrepreneurship: Successfully Launching New Ventures explores the allure of entrepreneurship, teaching students how to successfully launch and grow their own business.
- Edition
- Sixth Global Edition
- ISBN/ISSN
- 9781292255330
- Collation
- 617 p. ; 28 cm.
- Series Title
- -
- Call Number
- 658.421 Bar e
Human nutrition : science for healthy living
Human Nutrition: Science for Healthy Living is an interesting, engaging, reliable, and evidence-based introductory textbook with a wide variety of features to promote active learning. A clinical emphasis appeals to all, but is of particular relevance to those studying nutrition, dietetics, or health science professions, including nursing. Real-life and clinical examples, statistics, and evidenc…
- Edition
- -
- ISBN/ISSN
- 9780073402529
- Collation
- 661 p. ; 29 cm.
- Series Title
- -
- Call Number
- 612.3 Ste h
Change by design : how design thinking transforms organizations and inspires …
The subject of "design thinking" is the rage at business schools, throughout corporations, and increasingly in the popular press--due in large part to work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this book to show how the techniques and strategies of design belong at every level of business
- Edition
- Revised and updated edition
- ISBN/ISSN
- 9780062856623
- Collation
- 294 p. ; 24 cm.
- Series Title
- -
- Call Number
- 658.4063 Bro c
Business principles and management. Twelfth Edition
Introduce your students to today's critical business management concepts and principles in a realistic, investigative, and enriching manner with Business Principles and Management. Explore the global dimension of business and possible career opportunities and bring the world of business to the classroom. Business Principles and Management combines fundamental concepts with a strong lesson-based…
- Edition
- Twelfth Edition
- ISBN/ISSN
- 9780538444682
- Collation
- 723 p. ; 29 cm.
- Series Title
- -
- Call Number
- 650 Shi b
Strategic media relations in the age of information : an evidence-based approach
This book offers an evidence-based perspective on the modern practice of media relations, primarily focusing on the development and strategic execution of a media relations program for a variety of organizations. It is targeted to students in advanced courses in public relations or communications, and to entry and mid-level public relations and media relations practitioners. Even with that bein…
- Edition
- First Edition
- ISBN/ISSN
- 9780190844271
- Collation
- 286 p. ; 24 cm.
- Series Title
- -
- Call Number
- 659.2 Sup s
Digital strategies : data-driven public relations, marketing, and advertising
Digital Strategies explains the role of social media in public relations, marketing, and business decisions. In plain language and engaging case studies this book lays out the strategies, tactics, successes, and challenges of the contemporary media environment so that students learn the fundamentals through practical examples. It is designed to improve the readiness of students entering the fie…
- Edition
- -
- ISBN/ISSN
- 9780190925390
- Collation
- 249 p. ; 24 cm.
- Series Title
- -
- Call Number
- 658.872 Lut d
Understanding digital marketing : marketing strategies for engaging the digit…
In this climate, Understanding Digital Marketing provides a practical, no-nonsense guide to digital marketing, from strategy and digital transformation to best-practice basics and trends. Clear, informative and packed with case studies and examples, it gives an essential grounding in SEO, email marketing, social media, content marketing, performance marketing and much more.
- Edition
- Fifth Edition
- ISBN/ISSN
- 9781789666014
- Collation
- 426 p. ; 24 cm.
- Series Title
- -
- Call Number
- 658.872 Rya u
Entrepreneurial finance. Seventh Edition
Using an inviting presentation, this book emphasizes sound financial management practices as you learn how to secure financing, use business cash flow models and strategically position your early-stage company. You also learn to interact effectively with financial institutions and regulatory agencies that can impact venture growth and ensure liquidity for investors.
- Edition
- Seventh Edition
- ISBN/ISSN
- 9789814986229
- Collation
- 696 p. ; 26 cm.
- Series Title
- -
- Call Number
- 658.15 Lea e
Strategic communication : public relations at work
Jane Johnston and Leanne Glenny show how strategic communication and public relations plug into the social, economic and political world, creating crucial links between organisations and people. They explain how communication professionals build partnerships, motivate and engage stakeholders, manage content, media and planning, develop reputations, and troubleshoot crisis communication. Strateg…
- Edition
- -
- ISBN/ISSN
- 9781760876432
- Collation
- -
- Series Title
- -
- Call Number
- 659.2 Joh s
Social media marketing. Fourth Edition
With a balance of essential theory and practical application, the text has been thoroughly revised to reflect the latest developments in social media marketing research and practice. 11 new case studies have been added to the 'Case Zone', including TikTok, LEGO, Nespresso and Puma
- Edition
- Fourth Edition
- ISBN/ISSN
- 9781529731989
- Collation
- -
- Series Title
- -
- Call Number
- 658.872 Tut s
Marketing communications : a European perspective. Seventh Edition
Learn the techniques and applications of marketing communications in a European context. Marketing Communications: A European Perspective, 7th Edition, by De Pelsmacker, Geuens and Van Den Bergh provides an extensive overview of the key concepts, techniques and applications of marketing communications within a European context Glossary: page 529-543. Index: page 544-558.
- Edition
- Seventh Edition, 2021
- ISBN/ISSN
- 9781292327891
- Collation
- -
- Series Title
- -
- Call Number
- 658.802 Pel m
Creative Brief Blueprint
In the Creative Brief Blueprint, Kevin McTigue and Derek Rucker merge decades of academic insights and practical experience to offer an approachable and actionable guide to crafting successful communications strategy
- Edition
- -
- ISBN/ISSN
- 9781098390457
- Collation
- -
- Series Title
- -
- Call Number
- 659.1 Mct c
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