Seeley's Anatomy and Physiology. Ninth Edition

This text is designed to help students develop a solid, basic understanding of anatomy and physiology without an encyclopedic presentation of detail. Great care has been taken to select important concepts and to perfectly describe the anatomy of cells, organs, and organ systems. The plan that has been followed for nine editions of this popular text is to combine clear and accurate descriptions …

Starting an Online Business All-in-One For Dummies. Second Edition

If you’ve thought of starting an online business or if you’re already selling online, here’s how to get your share of online customers. This second edition of Starting an Online Business All-in-One For Dummies covers everything from creating a business plan and building a customer-friendly site to marketing with Facebook and MySpace. There’s even a section about setting up shop in the v…

Strategic brand management : building, measuring, and managing brand equity. …

This book "provides insights into how to create profitable brand strategies by building, measuring, and managing brand equity."--Publisher's website.

Technical Drawing with Engineering Graphics. Fourteenth Edition

For courses in Technical Drawing, Engineering Graphics, Engineering Design Communication, Drafting, Visualization, at level beginner through advanced. Technical Drawing and Engineering Graphics, Fourteenth Edition, provides a clear, comprehensive introduction and detailed, easy-to-use reference to creating 2D documentation drawings and engineering graphics by hand or using CAD. It offers excell…

The social media bible : tactics, tools, and strategies for business success.…

The go-to guide to social media skills, now in an updated and revised Third Edition The Social Media Bible is comprehensive 700-plus page social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency. This newly revised 3rd edition addresses technology updates to the…

The social media bible : tactics, tools, and strategies for business success.…

The go-to guide to social media skills, now in an updated and revised Third Edition The Social Media Bible is comprehensive 700-plus page social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency. This newly revised 3rd edition addresses technology updates to the…

This is PR : The Realities of Public Relations. Tenth Edition

Edition

Tenth Edition

ISBN/ISSN

9780495568827

Collation

-

Series Title

-

Call Number

659.2 Tur t

Typographic design : form and communication. Fourth Edition

"Provides a comprehensive overview of every aspect of designing with type"--

Understanding digital marketing : marketing strategies for engaging the digit…

Harness the power of digital media to achieve the utmost success in business, both now and in the future, with this fourth edition of the best selling guide to digital marketing channels and strategy.

Fluid mechanics. Eighth Edition

White's Fluid Mechanics offers students a clear and comprehensive presentation of the material that demonstrates the progression from physical concepts to engineering applications and helps students quickly see the practical importance of fluid mechanics fundamentals. The wide variety of topics gives instructors many options for their course and is a useful resource to students long after gradu…

Financial & managerial accounting. Thirteenth Edition

Activate Learning with Warren/Reeve/Duchac's, FINANCIAL ACCOUNTING, 13e, International Edition! Market-leading FINANCIAL ACCOUNTING, International Edition has been on the forefront of innovation and change based on the needs of today's teaching and learning environment. Warren offers students clear guidance to complete homework with an efficient presentation for today's learner. The high impact…

Enterpreneurial Small Business. Third Edition

Entrepreneurial Small Business (ESB) provides students with a clear vision of small business as it really is today: Katz focuses on the distinctive nature of small businesses that students might actually start versus high growth firms. The goal of the companies described in this textbook is personal independence with financial security; not market dominance with extreme wealth. Traditional beli…

Digital communications : fundamentals and applications. Second Pearson new in…

For courses in Digital Communications. Exceptionally accessible, this book presents the often difficult concepts of digital communications in an easy-to- understand manner-without diluting the mathematical precision. Using a student-friendly approach, it develops the important techniques in the context of a unified structure (in block diagram form)-providing organization and structure to a fiel…

Balanced scorecard step-by-step : maximizing performance and maintaining resu…

PRAISE FOR Balanced Scorecard Step-By-Step: Maximizing Performance and Maintaining Results, Second Edition "As a practitioner and thought leader, Paul Niven is superbly bridging the gulf between BSC theory and application through hands-on experiences and real-world case studies. The book provides a practical road map, step-by-step, to plan, execute, and sustain a winning scorecard campaign. Eas…

Electronic commerce. Eleventh Edition

Packed with real-world examples and business cases, ELECTRONIC COMMERCE, 11E continues to lead the market with its cutting-edge coverage of all things e-commerce. Comprehensive coverage of emerging online business strategies, up-to-the-minute technologies, and the latest developments from the field equips readers with a solid understanding of the dynamics of this fast-paced industry. The new ed…

Management : principles and practices. Eleventh Edition

Gain a solid understanding of management and the power of innovation in the workplace with Griffin's MANAGEMENT: PRINCIPLES AND PRACTICES, 11E, International Edition. This dynamic book, known for its cutting edge research and memorable examples, takes a functional approach to the process of management with a focus on active planning, leading, organizing and controlling. This book's reader-frien…

Creative strategy in advertising. Eleventh Edition

CREATIVE STRATEGY IN ADVERTISING, 11E, International Edition provides everything you need to be successful as an advertising professional in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances through the creative process step by step. It focuses first on the creative…

Marketing management. Twelfth Edition

This is the 12th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning.

Managerial accounting : tools for business decision making. Ninth Edition

Edition

Ninth Edition

ISBN/ISSN

9781394225323

Collation

161 p. ; 30 cm.

Series Title

-

Call Number

658.1511 Wey m

Human Relation Organizations: Applications and Skill Building. Seventh Edition

Edition

Seventh Edition

ISBN/ISSN

9780070171558

Collation

678 p.

Series Title

-

Call Number

658.3 Lus h