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A primer crisis communication theory : the fusion of theory and practice
The book begins with an extended discussion of applied theory, including the theory building process, to help the reader appreciate how theory can connect to the practice of crisis communication. This discussion is followed by chapters each explaining a theory and using an evidence-based approach to explore how that theory illuminates and applies to crisis communication practice.
- Edition
- -
- ISBN/ISSN
- 9781032745794
- Collation
- x, 208 p. ; 29 cm.
- Series Title
- -
- Call Number
- 658.408 Fra p
Principles of strategic communication. Second Edition
Principles of Strategic Communication, Second Edition is ideal as a core text for undergraduate students in strategic communication courses within media, communication, marketing and advertising programs.The accompanying online resources feature chapter summaries, useful links to examples of strategic communication in action, suggested further reading and sample test questions.
- Edition
- Second Edition, 2026
- ISBN/ISSN
- 9781032626284
- Collation
- 360 p. ; 24 cm.
- Series Title
- -
- Call Number
- 658.802 Hol p
Manage the message, change the outcome : an executive's guide to crisis manag…
A wake-up call to motivate and inspire leaders, this book is a proactive approach to crisis planning and management that guides leaders step by step through a field-tested approach that will empower them to be more effective and less defensive when facing a crisis.
- Edition
- -
- ISBN/ISSN
- 9781041026006
- Collation
- 176 p. ; 26 cm.
- Series Title
- -
- Call Number
- 658.408 Goo m
Industrial ecology and sustainability : a textbook for students
This volume focuses on core topics of industrial ecology and designed as an accessible introduction for students around the world studying sustainability at a time of rapid changes in technology and global change.
- Edition
- -
- ISBN/ISSN
- 9789811297564
- Collation
- xii, 227 p. ; 24 cm.
- Series Title
- -
- Call Number
- 620.8 Gra i
Fundamentals of Momentum, Heat, and Mass Transfer. Seventh Asia Edition
The field's essential standard for more than three decades, Fundamentals of Momentum, Heat and Mass Transfer offers a systematic introduction to transport phenomena and rate processes. Thorough coverage of central principles helps students build a foundational knowledge base while developing vital analysis and problem solving skills.
- Edition
- Seventh Asia Edition, 2024
- ISBN/ISSN
- 9781119660750
- Collation
- 784 p. ; 27 cm.
- Series Title
- -
- Call Number
- 620.106 Wel f
Supplementary Problems for Fundamentals of Momentum, Heat, and Mass Transfer.…
The field's essential standard for more than three decades, Fundamentals of Momentum, Heat and Mass Transfer offers a systematic introduction to transport phenomena and rate processes. Thorough coverage of central principles helps students build a foundational knowledge base while developing vital analysis and problem solving skills.
- Edition
- Seventh Asia Edition, 2024
- ISBN/ISSN
- 9781119660729
- Collation
- iv, 118 p. ; 29 cm.
- Series Title
- -
- Call Number
- 620.106 Wel s
The professional chef. Tenth Edition
A constant in-the-kitchen resource for culinary students and culinary professionals, The Professional Chef teaches proper culinary technique and includes nearly 900 recipes for instruction and inspiration.
- Edition
- Tenth Edition
- ISBN/ISSN
- 9781119490951
- Collation
- xi, 885 p. ; 29 cm.
- Series Title
- -
- Call Number
- 641.57 Cul p
Operational risk management : a complete guide for banking and fintech. Secon…
This book also provides insight into some of the (often noto-rious) operational risk events that have occurred in the past 10 years, with analysis of the JPMorgan Whale event, the Archegos Credit Suisse event, the UBS and Société Générale unauthorized trading scandals, the reputational risk events related to LIBOR and the recent Australian Banking scandals, the Knight Capital technology mis…
- Edition
- Second edition, 2022
- ISBN/ISSN
- 9781119836049
- Collation
- 381 p. ; 29 cm.
- Series Title
- Wiley finance series
- Call Number
- 658.155 Gir o
Managing innovation : integrating technological, market and organizational ch…
Innovation shouts from advertisements for products ranging from hairspray to hospital care. It nestles deep in the heart of our history books, pointing out how far and for how long it has shaped our lives. And it is on the lips of every politician, recognizing that our lifestyles are constantly shaped and reshaped by the process of innovation
- Edition
- Eighth Edition, 2025
- ISBN/ISSN
- 9781394252060
- Collation
- xxiii, 628 p. ; 26 cm.
- Series Title
- -
- Call Number
- 658.514 Tid m
Ongoing crisis communication : Planning, managing, and responding. Third Edition
Crisis communication is the life blood of crisis management: when communication is ineffective so is the crisis management effort. This book emphasizes the role of communication throughout the crisis management process. W. Timothy Coombs uses a three-staged approach to crisis management - pre-crisis, crisis, and post-crisis.
- Edition
- Third Edition
- ISBN/ISSN
- 9781412983105
- Collation
- 231 p.
- Series Title
- -
- Call Number
- 658.405 Coo o
PR strategy and application : managing influence
Offers a clear explanation of the traditional role of PR, while also includes extensive discussions of exciting contemporary issues often neglected in other texts, including transparency, corporate social responsibility, reputation managemnet, activism, risk communication and social marketing
- Edition
- -
- ISBN/ISSN
- 9781405144070
- Collation
- viii, 358 p.
- Series Title
- -
- Call Number
- 659.2 Coo p
Principles of structural design : wood, steel, and concrete. Third Edition
The design practices the code requirements of each material are very different. In this updated edition, the elemental designs of individual components of each material are presented, together with theory of structures essential for the design. Numerous examples of complete structural designs have been included. A comprehensive database comprising materials properties, section properties, speci…
- Edition
- Third Edition
- ISBN/ISSN
- 9781138493537
- Collation
- -
- Series Title
- -
- Call Number
- 624.1771 Gup p
Building climate : An encyclopaedia on architecture, landscape architecture a…
This encyclopedia serves as a comprehensive guide for design professionals, offering strategies and technical knowledge to achieve net-zero emissions in the built environment. It integrates the disciplines of architecture, landscape design, and urban planning to address climate change through sustainable materials and carbon-neutral spatial practices. The work emphasizes a holistic approach to …
- Edition
- -
- ISBN/ISSN
- 9783909928774
- Collation
- -
- Series Title
- -
- Call Number
- 640 Mar b
Social media strategy : marketing, advertising, and public relations in the c…
Social Media Strategy, Second Edition is a guide to marketing, advertising, and public relations in a world of social media-empowered consumers. The new edition emphasizes connections in all areas of integrated marketing and adds a new chapter on law. Fully updated real world examples and statistics make it a highly accessible text for students. Appendix: page 311-326. Glossary: page 329-341…
- Edition
- Second Edition, 2019
- ISBN/ISSN
- 9781538101353
- Collation
- xvii, 352 p.
- Series Title
- -
- Call Number
- 658.872 Que s
Lean branding : creating dynamic brands to generate conversion
This practical toolkit helps you build your own robust, dynamic brands that generate conversion. You’ll find over 100 DIY branding tactics and inspiring case studies, and step-by-step instructions for building and measuring 25 essential brand strategy ingredients, from logo design to demo-day pitches, using The Lean Startup methodology’s Build-Measure-Learn loop.
- Edition
- -
- ISBN/ISSN
- 9781492054191
- Collation
- 272 p. ; 23 cm.
- Series Title
- -
- Call Number
- 658.827 Bus l
Information technology project management. Ninth Edition
This edition weaves theory with successful practices for an integrated focus on the concepts, tools, and techniques that are most effective today. This is the only text to apply all 10 project management knowledge areas to IT projects. Students master skills in project integration, scope, time, cost, quality, human resource, communications, risk, procurement, and stakeholder management as well …
- Edition
- Ninth Edition
- ISBN/ISSN
- 9781337101356
- Collation
- 560 p. ; 24 cm.
- Series Title
- -
- Call Number
- 658.404 Sch i
Strategic management of technological innovation. Sixth Edition
This book approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation
- Edition
- Sixth Edition
- ISBN/ISSN
- 9781260565799
- Collation
- 345 p. ; 23 cm.
- Series Title
- -
- Call Number
- 658.575 Sch s
Restaurant financial management : a practical approach
This new book, Restaurant Financial Management: A Practical Approach, provides valuable guidance on how to apply the concepts of accounting and finance to real-life restaurant business activities. This book is unique because it provides an understandable framework that breaks it down into three clear steps of applying techniques of accounting and finance to evaluate a restaurant business: It in…
- Edition
- -
- ISBN/ISSN
- 9781771886451
- Collation
- 285 p. ; 25 cm.
- Series Title
- -
- Call Number
- 647.9406 Jun r
Entrepreneurship : successfully launching new ventures. Sixth Global Edition
For courses in entrepreneurship.Teach the entrepreneurial process through real-world examples Entrepreneurship: Successfully Launching New Ventures explores the allure of entrepreneurship, teaching students how to successfully launch and grow their own business.
- Edition
- Sixth Global Edition
- ISBN/ISSN
- 9781292255330
- Collation
- 617 p. ; 28 cm.
- Series Title
- -
- Call Number
- 658.421 Bar e
Human nutrition : science for healthy living
Human Nutrition: Science for Healthy Living is an interesting, engaging, reliable, and evidence-based introductory textbook with a wide variety of features to promote active learning. A clinical emphasis appeals to all, but is of particular relevance to those studying nutrition, dietetics, or health science professions, including nursing. Real-life and clinical examples, statistics, and evidenc…
- Edition
- -
- ISBN/ISSN
- 9780073402529
- Collation
- 661 p. ; 29 cm.
- Series Title
- -
- Call Number
- 612.3 Ste h
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