Theundisputed #1 market leading bookcontinues to be an innovative look at the most current changes and happenings in the auditing profession! Topics appear as they would during the audit planning and execution stage rather than as isolated pieces of information.Fraud detection; integration of SECTION 404 of the Sarbanes-Oxley Act of 2002 and related SEC and PCAOB rulemakings; internal controls …
Berjudul asli Marketing Research, buku ini diterbitkan oleh Pearson Education pada tahun 2008. Buku tersebut disadur menjadi Riset Pemasaran oleh Penerbit Indeks dan dibuat dalam berbagai edisi, diterbitkan dalam bahasa Indonesia pada tahun 2009. Penerjemahan buku ini ke dalam berbagai bahasa menjadi bukti bahwa teori pemasaran Naresh K. Malhotra diminati dan digunakan oleh siapa saja yang tert…
The 12 th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe. Thoroughly updated and streamlined,Principles of Marketingtells the st…