Mentoring can be such a rewarding experience - you play an active and invaluable part in somebody's professional development. In this text the whole process is covered from start to finish.
Two bestselling authors deliver proven tactics for exceptional customer service in today's consumer-driven market.
Two bestselling authors and business visionaries reveal a one-to-one marketing concept tailor-made for the networked economy, and describe proven techniques for using Internet technology to more effectively target, acquire, and maintain long-term relationships with valued customers.
Drawing on 13 years of research, the authors show that, over time, long-established companies, instead of maintaining excellence, always under perform the market. Proposing a radical new business paradigm, they argue that instead of focusing on continuity, companies must focus on discontinuity--constantly destroying and recreating themselves to remain competitive and thrive long-term.
The Personal Balanced Scorecard (PBSC) is a journey into the inner self, where values, hopes, dreams and aspirations lie quietly waiting to be discovered.Taking the journey as an individual allows you to view your lifeobjectively and authentically as a whole person and provides a roadmap ofyour dreams and aspirations translated into manageable and measurablemilestones. As a part of the Total Pe…
This exciting new textbook provides exceptional coverage of the essential topics taught in a modern operations management course. Its highly current coverage includes contemporary and relevant service theory and applications. Appropriate manufacturing applications and theory are included where relevant.The book’s modern/strategic approach addresses OM from a cross-functional perspective, whic…
Praise for Auditor's Guide to Information Systems Auditing "Auditor's Guide to Information Systems Auditing is the most comprehensive book about auditing that I have ever seen. There is something in this book for everyone. New auditors will find this book to be their bible-reading it will enable them to learn what the role of auditors really is and will convey to them what they must know, under…
Pour tous ceux qui aiment les publicités inventives, cet ouvrage rassemble les meilleurs exemples contemporains du monde entier. La plupart d'entre nous changent de chaîne ou partent aux toilettes pendant les pauses publicité, et pourtant il y a des spots qui sont plus proches du court métrage cérébral que des réclames péremptoires, unidimensionnelles et agressives que l'on connaît et …
The ultimate social media field guide for nonprofits—with 101 ways to engage supporters, share your mission, and inspire action using the social web 101 Social Media Tactics for Nonprofits features 101 actionable tactics that nonprofits can start using today, and most of the featured resources are free. Broken down into five key areas, this unique guide explains the steps and tools needed to …
This text is an unbound, binder-ready edition. We've Got You Covered for your Organizational Behavior course. Wiley provides the most current content, comprehensive resources and flexible format options to help teachers teach and students learn. Our commitment to Currency, Global Issues, Sustainability and Learning Outcomes translates into a suite of teaching and learning options that seamlessl…
Bretherick's Handbook of Reactive Chemical Hazards is an assembly of all reported risks such as explosion, fire, toxic or high-energy events that result from chemical reactions gone astray, with extensive referencing to the primary literature. It is designed to improve safety in laboratories that perform chemical synthesis and general research, as well as chemical manufacturing plants. Entries …
On technological innovations of Perusahaan Listrik Negara, an Indonesian state electricity enterprise; collection of articles.
Modern coverage of the fundamentals, implementation and applications of digital signal processing techniques from a practical point of view This successful textbook covers most aspects of DSP found in undergraduate electrical, electronic or communications engineering courses. Unlike many other texts, it also covers a number of DSP techniques which are of particular relevance to industry such as…
This innovative and popular text provides a clear pathway to understanding public relations campaigns and other types of strategic communication. Implementing the pragmatic, in-depth approach of the previous editions, author Ronald D. Smith presents a step-by-step unfolding of the strategic campaign process used in public relations practice. Drawing from his experience in professional practice …
“Iconic brands” (ie: Coca-Cola, Volkswagon, Corona) have social lives and cultural significance that go well beyond product benefits and features This book distills the strategies used to create the world’s most enduring brands into a new approach called “cultural branding". Brand identity is more critical than ever today, as more and more products compete for attention across an ever-i…
Theodore B. Kinni Editor of The Business Reader Review, a free electronic newsletter of capsule reviews of new business books. Al Ries Voted one of the top 100 most influential public relations people in the 20th century by PR Week. Savvy business people and investors around the world are asking, what do we have to do today to prosper tomorrow, next month, next year? That’s the question that …