Basic advertising 02 : art direction

This comprehensive look at the role of the art director examines the key techniques, approaches, and secrets involved in the development of creative advertising concepts.

Layout essentials : 100 design principles for using grids. Revised and update…

A classic and essential text for designers since 2009, Layout Essentials: 100 Design Principles for Using Grids just got better with a fresh exploration of its design principles, updated text, and new photos and international graphics. Grids are the basis for all design projects, and learning how to work with them is fundamental for all graphic designers. From working with multi-column formats …

Principles of marketing. Sixteenth Global Edition

"For Principles of Marketing courses that require a comprehensive text" Help students learn how to create customer value and engagement In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today's key marketing challenge: to create vibrant, in…

The Future of Hybrid Marketing : strategi, taktik, dan inovasi terbaru pemasa…

Buku ini membahas strategi pemasaran yang menggabungkan pendekatan tradisional dan digital untuk menghadapi era bisnis yang dinamis. Lampiran : halaman 278-279. Bibliografi : halaman 280-282

Financial accounting : with International Financial Reporting Standards. Fift…

An essential and intuitive treatment of financial accounting with an international perspective The use of International Financial Reporting Standards is growing rapidly, both outside of the United States and within, especially as IFRS incorporates more US GAAP rules. In the newly updated fifth edition of Financial Accounting with International Financial Reporting Standards, a team of accomplish…

Advanced financial accounting : an IAS and IFRS approach. Second Editon

Edition

Second Editon

ISBN/ISSN

9781259011771

Collation

832 p. ; 26 cm.

Series Title

-

Call Number

657.04622 Neo a

Social Media Marketing. Fifth Edition

This book tells about social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success Bibliography : page 419-438. Index : page 439-447

Learn all about SAP S/4 HANA

S/4 HANA is the latest enterprise resource planning (ERP) system from SAP. It is an innovative product that has revolutionized the way businesses manage their operations, thanks to its state-of-the-art architecture and cutting-edge technologies.

Best Practice Implementasi Manajemen Risiko ISO 31000:2018

Implementasi terbaik manajemen risiko menurut ISO 31000:2018 menekankan pada pendekatan terintegrasi dan sistematis. Ini melibatkan penerapan prinsip-prinsip ISO 31000 dalam seluruh aktivitas organisasi, mulai dari penetapan konteks hingga evaluasi risiko. Bibliograpfi : halaman 300-301. Indeks : halaman 302-307.

Manajemen Risiko Perusahaan : Tantangan dan Peluang

Buku ini menyajikan secara lengkap dengan alur yang sistematis setiap hal tentang manajemen risiko, sejak pengenalan dasar manajemen risiko hingga praktik manajemen risiko di berbagai perusahaan yang dapat dijadikan lesson learned sangat berharga. Indeks : halaman 122-131

The Invincinble Company

Buku pedoman ini menampilkan alat bantu kepemimpinan yang diperlukan oleh para pembuat keputusan, inovator, dan pengusaha untuk membangun perusahaan yang tak terkalahkan, The Invincible Company. Pedoman Strategis Tentukan tempat Anda berkompetisi dan keputusan strategis apa yang diperlukan. Bangun bisnis yang tangguh menghadapi aneka gejolak dan disrupsi. Portofolio Bisnis Kelola portofolio ber…

The non-designer's design book : design and typographic principles for the vi…

Edition

Fourth Edition

ISBN/ISSN

9780133966152

Collation

239 p. ; 26 cm.

Series Title

-

Call Number

686.2252 Wil n

Thinking With Type

Our all time best selling book is now available in a revised and expanded second edition. Thinking with Type is the definitive guide to using typography in visual communication, from the printed page to the computer screen. This revised edition includes forty-eight pages of new content, including the latest information on style sheets for print and the web, the use of ornaments and captions, li…

Understanding business. Eleventh Edition

Understanding business has long been the market leader because we listen to instructors and students. With this eleventh edition we are proud to offer a platinum experience, that: improves student performanceunderstanding business puts students at the center. Its the only learning program on the market to offer proven adaptive technology that increases grades by a full letter through Connect Bu…

Business communication : building critical skills. Sixth International Edition

Edition

Sixth International Edition

ISBN/ISSN

9789814738675

Collation

549 p. ; 28 cm.

Series Title

-

Call Number

651.7 Loc b

Business communication essentials. Seventh Global Edition

For courses in Business Communication. Building Modern Communication Skills to Launch Your Career Business Communication Essentials equips students with fundamental skills for a career in the modern, mobile workplace. With comprehensive coverage of writing, listening, and presentation strategies in a contemporary context, this text balances basic business English, communication approaches, and …

Contemporary advertising and integrated marketing communications. Seventeenth…

Edition

Seventeenth Edition

ISBN/ISSN

9781266128882

Collation

704 p. ; 28 cm.

Series Title

-

Call Number

659.1 Wei c

Cost Management : A strategic emphasis. Fourth International Edition

Edition

Fourth International Edition

ISBN/ISSN

9780071266185

Collation

xxiv, 902 hlm. ; 27 cm.

Series Title

-

Call Number

658.15522 Blo c

CSR Strategies: Corporate Social Responsibility for a Competitive Edge in Eme…

Globalization has changed the nature of many markets. Previously protected local industries have been forced to become more competitive, a situation that provides both opportunities and challenges. Key among these is the challenge of implementing responsible business practices. Corporate social responsibility (CSR) is widely recognized as a worthy commitment to ensure sustainable benefit for bo…

Customer service : a practical approach. Sixth Pearson New International Edition

For undergraduate courses in Customer Service, Training and Development, and Service Marketing; also as a supplement for a course in Marketing Principles. The market-leader, Customer Service: A Practical Approach, Sixth Edition, goes beyond providing reasons why customer service is important to defining proven methods for creating customer service excellence. Using a hands-on approach, it cover…