The marketer's Guide to Public Relations in the 21st Century

Edition

-

ISBN/ISSN

9780324312102

Collation

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Series Title

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Call Number

659.2 Har t

The new edge in knowledge: how knowledge management is changing the way we do…

The best thinking and actions in the fast-moving arena of collaboration and knowledge management The New Edge in Knowledge captures the most practical and innovative practices to ensure organizations have the knowledge they need in the future and, more importantly, the ability to connect the dots and use knowledge to succeed today. Build or retrofit your organization for new ways of working and…

The new marketing : Social media, email and the art of storytelling

This book is about the new world of marketing using the Internet. Today branding is about community and conversation. This book shows how to use storytelling, social media and email to build and engage a brand community and how to maintain a dialogue with this community. In recent years, the Internet has caused us to rethink the traditional rules and principles of branding. Yesterday, a brand w…

The one minute sales person

In this newly released edition of one of his classic books, The One Minute Sales Person, Spencer Johnson, the author of the number one New York Times bestseller Who Moved My Cheese?, shows you how to sell your ideas, products, or services successfully! This is the book that has proved to be a must-have for the millions of people who were looking for the quickest way to improve their selling ski…

The packaging and design templates : sourcebook 2

This is the eagerly anticipated follow-up to the bestselling The Packaging and Design Templates Sourcebook. With 100% new content The Packaging and Design Templates Sourcebook 2 is guaranteed to repeat the runaway success of the original volume. This indispensable sourcebook features 100 new, innovative, and classic packaging and paper engineering ideas across a variety of end uses, with detail…

The power of brand aura

Berangkat dari hasil pengamatan penulis terhadap beberapa brand yang menjadi pilihan dan disukai oleh konsumennya, buku ini menawarkan gambaran kepada pembaca tentang proses yang perlu dilalui oleh pemilik brand agar brand-nya dapat memancarkan aura dan terus menjadi pilihan bagi konsumennya.

The presentation secrets of Steve Jobs : how to be insanely great in front of…

Helps you to give effective, dynamic, and memorable presentations.

The river of consciousness

Two weeks before his death, Oliver Sacks outlined the contents of The River of Consciousness, the last book he would oversee .

The steve jobs way : ileadership for a new generation

Senior Vice President of Apple Computer shows Steve Jobs's innovative management style and techniques, and how they can be translated to any business.

The toyota way field book : A Practical guide for implementing toyota's 4Ps

Jeffrey Liker first revealed the management principles behind Toyota ́s worldwide reputation for quality and reliability in the international bestseller.

The Trump Way

Edition

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ISBN/ISSN

9789791208024

Collation

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Series Title

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Call Number

650.1 Tru t

This is PR : the realities of public relations. Eleventh Edition

Ideal for the beginning student or the experienced public relations practitioner, THIS IS PR: THE REALITIES OF PUBLIC RELATIONS, Eleventh Edition, covers the world of public relations with a strong emphasis on fundamentals such as history and research, as well as emerging issues such as technology, ethics, and the international aspects. With numerous examples, strategies, tactics, and case stud…

They don't teach corporate in college : a twenty-something's guide to the bus…

Based on a mix of interviews, research and personal experience, this books upbeat advice focuses on tangible tactics that recent college grads and experienced twenty-something's can put to work immediately to enhance their employability now and in the future. Highlights include: Unorthodox but proven job-hunting techniques. Making a memorable first impression. Navigating the company's social sc…

Toyota Talent: Developing Your People The Toyota Way

Toyota doesn't just produce cars; it produces talented people. In the international bestseller, The Toyota Way, Jeffrey Liker explained Toyota's remarkable success through a 4P model for excellence-Philosophy, People, Problem Solving, and Process. Liker, with coauthor David Meier, provided deeper insight into the practical application of the principles in The Toyota Way Fieldbook. Now, these au…

Typographic design : form and communication. Sixth Edition

"Provides a comprehensive overview of every aspect of designing with type"--

Typographie = Typography. Eleventh Edition

Edition

Eleventh Edition

ISBN/ISSN

9783721200430

Collation

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Series Title

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Call Number

686.224 Rud t

Typomag : typography in magazines

TypoMag is a publication devoted to the use of typography in contemporary magazines.

Ultimate guide to facebook advertising : how to access 600 million customers …

FUEL YOUR BUSINESS WITH FACEBOOK Perry Marshall, author of the #1 selling book on Google advertising, and internet strategist Thomas Meloche lift the curtain to the 600 million potential customers on Facebook and show you how to reach them, convert them, and keep them as your fan, friend, and customer for life. Introducing game-changing strategies, tools, and reports, Marshall and Meloche break…

Ultimate guide to Google Ads. Sixth Edition

Edition

Sixth Edition

ISBN/ISSN

9781599186733

Collation

268 p. ; 26 cm.

Series Title

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Call Number

658.84 Mar u

Uncredited Graphic Design & Opening Titles In Movies

DVD-ROM contains: Films, credit sequences, and the work of designers are showcased and analyzed to illustrate the power of successful film graphics.