'Economics' provides a serious analytical approach to the discipline by introducing the main ideas and then developing those ideas with the latest research, policy and data.
For courses in International Investment. Global Investments, the Sixth Edition of the previously titled International Investments, provides accessible coverage of international capital markets using numerous examples to illustrate the applications of concepts and theories. The new title reflects the current understanding that the distinction between domestic and international is no longer relev…
This introductory research text trains students to develop research arguments by designing studies, gathering research evidence, and thinking critically about them. This textbook is ideal for the student with little or no research background. Fundamental research issues are discussed in detail and provide building blocks for further study, giving students both comfort and knowledge. This textbo…
Traffic Engineering, 4e, is ideal for a one/two-semester undergraduate survey, and/or for graduate courses on Traffic Engineering, Highway Capacity Analysis, and Traffic Control and Operations. This unique text focuses on the key engineering skills required to practice traffic engineering in a modern setting. It includes material on the latest standards and criteria of the Manual on Uniform Tra…
Williamson's Macroeconomics uses a thoroughly modern approach that is consistent with the way that macroeconomic research is conducted today. The text builds macroeconomic models from a foundation of microeconomic principles. This methodology prepares students for further study in economics by allowing deeper insight into growth processes and business cycles, integrating the study of macroecono…
Updated in its 13th edition, Joseph Devito's The Interpersonal Communication Book provides a highly interactive presentation of the theory, research, and skills of interpersonal communication with integrated discussions of diversity, ethics, workplace issues, face-to-face and computer-mediated communication and a new focus on the concept of choice in communication. This thirteenth edition prese…
Introducing Communication Theory: Analysis and Application focuses on the links among theory and everyday experiences. The text uses an engaging writing style to present the concept of theory, and helps students become insightful critical thinkers.
"Communication Technology Update and Fundamentals" is the single best source for the latest developments, trends, and issues in communication technology. This updated edition features industry structure and regulation, history, and theory along with full coverage of the latest technologies.
Praised for its clear prose and straightforward presentation, 'A First Look at Communication Theory' uses a one theory per chapter approach, and makes extensive use of examples to help make the theory come alive for students.
COMMUNICATION BETWEEN CULTURES continues with the features that have made it the best-selling text for the intercultural communication course.The new edition of this leading gives students an understanding and appreciation of different cultures and helps them develop practical skills for improving their communication with people from other cultures. It's renowned for being the only text on the …
'Küng’s book stands out for its focus on concepts, drivers, and dynamics. Its scope and learning are brilliant and dazzling. This updated edition will be a source of insight for students and a tool for industry veterans who seek the perspective of academia.' – Eli Noam, Columbia Business School 'A landmark contribution to scholarship, Küng’s excellent book provides an empirically rich a…
Helping students think wisely about journalism, media, and communication in a digital age, this volume examines the impact of technological advances on how we process information and connect with others.
Tulisan ini bersumber dari pengalaman empirik (emperical experiences) penulis selama berkarya kurang lebih 40 (empat puluh) tahun baik sebagai pelaksana, pemimpin menengah maupun pemimpin puncak suatu lembaga. Semula, dalam 2 buku terbitan terdahulu, penulis mengedepankan selusin, atau dua belas, konsep kepemimpinan yang dapat dipergunakan dalam menjalankan kepemimpinan. Tiga dari dua belas kon…
This is the second book in the three-volume series Communication Processes. Communication Processes, Volume 2 argues that communication, an exchange of symbols, is the essence of society and that this exchange is the foundation on which the human collective is based. It explores how the collective sense of self is defined either with reference to, or in defiance of, dominant existing traditions…