Majalah Parahyangan: vol. XII No. 3 / 2025 / Jul - Sept

Majalah ini berisi tentang berita dan informasi terkini dari Universitas Parahyangan Juli-September 2025

Teori komunikasi massa

Terdapat 3 kopi

Perencanaan dan strategi komunikasi

Buku ini membantu oara pekerja yang bergerak di bidang informasi untuk memahami tugas-tugas yang diembannya, kreatif, dan melihat peluang yang ada untuk meraih keuntungan dalam bisnis, efektif dalam kampanye, memuaskan dalam pemberian pelayanan, dan sukses dalam program-program penyadaran masyarakat. Ia juga mengajarkan cara-cara berusaha dalam bidang komunikasi massa (penerbitan, penyiaran), p…

Komunikasi Politik Konsep, Teori dan Strategi

On political communication in the reform era in Indonesia.

Adair on communication and presentation skills

"In this concise and inspiring guide for managers and leaders, management and communications guru John Adair demonstrates the importance of effective communication in good management. This guide emphasizes the importance of listening closely to others and of relating information with clarity and conciseness. Topics covered include reading, writing, speaking, and presentation skills; conducting …

Teknik praktis riset komunikasi : Disertai contoh praktis riset media public …

"Buku ini disusun mengisi kelangkaan buku riset komunikasi di Indonesia, tema-tema bahasan dalam buku ini antara lain: 1. Pengantar riset komunikasi: definisi dan elemen dasar. 2. Metodologi dan prosedur riset komunikasi. 3. Metode Pengumpulan data, instrumen riset, pengukuran, teknik sampling, dan analisis data. 4. Riset public relation, komunikasi organisasi, dan komunikasi pemasaran. " Buku …

Semiotika komunikasi : aplikasi praktis bagi penelitian dan skripsi komunikas…

buku semiotika komunikasi edisi ketiga ini amat berbeda dengan edisi sebelumnya, kalau pada edisi kedua ini banyak didominasi penelitan semmiotika klasik seperti seemiotika Chharles Sander peirce dan semiotika social MK Halliday mmaka di edisi ketiga ini justru banyak membahas seiotika Roland Barthes dan semiotika Film Christian Metzbuuku ini disusuun secara praktis ag

Dancing With Digital Natives

In this revealing book, Michelle Manafy, Heidi Gautschi, and a stellar cast of experts from business and academia provide vital insights into the characteristics of digital natives, offering an in-depth look at how they work, shop, play, and learn. Dancing With Digital Natives will help any manager, marketer, or educator embrace-and stay in step with-a generation that's transforming how busines…

Case Study Research Design and Methods. Forth Edition

Providing a complete portal to the world of case study research, the Fourth Edition of Robert K. Yin’s bestselling text Case Study Research offers comprehensive coverage of the design and use of the case study method as a valid research tool. This thoroughly revised text now covers more than 50 case studies (approximately 25% new), gives fresh attention to quantitative analyses, discusses mor…

Pertahanan Indonesia : angkatan perang negara kepulauan

Buku ini berisi tentang pertahanan Indonesia sebagai negara kepulauan menekankan pada kekuatan Angkatan Laut dan Angkatan Udara sebagai lapis terluar dalam sistem pertahanan.

Educational research planning, conducting and evaluating quantitative and qua…

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. A practical, step-by-step core research text that balances coverage of qualitative, quantitative and combined methods Educational Research: Planning, Conducting, and Evaluating Quantitative…

Transaksi bisnis dan perbankan internasional

Indeks

The Economics of Money Banking and Financial Markets. Alternate edition

Edition

Alternate edition

ISBN/ISSN

9780321565181

Collation

661 p.

Series Title

-

Call Number

332.2 Mis e

Practicing communication ethics : development, discernment, and decision maki…

Takes an applied approach to communication ethics emphasizing the development of personal standards for use in personal, professional, and social life Core textbook for communication and media ethics courses 3rd edition features new content focused on digital communication, trauma, partisan political divisions, and the COVID-19 pandemic Online resources for instructors include instructor's manu…

Visual methodologies : an introduction to the interpretation of visual materi…

Now in its Fourth Edition, Visual Methodologies: An Introduction to Researching with Visual Materials is a bestselling critical guide to the study and analysis of visual culture. Existing chapters have been fully updated to offer a rigorous examination and demonstration of an individual methodology in a clear and structured style. Reflecting changes in the way society consumes and creates its v…

Analyzing media messages : using quantitative content analysis in research. F…

Analyzing Media Messages, Fourth Editionprovides a comprehensive guide to conducting content analysis research. It establishes a formal definition of quantitative content analysis; gives step-by-step instructions on designing a content analysis study; and explores in depth several recurring questions that arise in such areas as measurement, sampling, reliability, data analysis, and the use of d…

Media Literacy. Fourth Edition

"Media Literacy is a captivating, engaging, reader-friendly textbook essential for introductory Media Studies courses in communication, sociology, film studies, and English." -SirReadaLot.org In this media-saturated world, it is critical to approach media influences using critical thought and active participation. Media Literacy, Fourth Edition uses an engaging and conversational style to help …

Gender, race, and class in media : a critical reader. Fourth Edition

This provocative new edition of Gender, Race, and Class in Media engages students with a comprehensive introduction to mass media studies. Editors Gail Dines and Jean M. Humez present new and classic readings that critically analyze some of the most pervasive and influential forms of media entertainment culture, including advertising, reality tv shows, sitcoms and dramatic series, pornography, …

Fundamentals of media effects. Second Edition

"Mass media's potential to influence audience beliefs and behavior is a subject that has long fascinated scholars and the general public. The ongoing interest and concern are reflected in the common tendency to blame “the media” for many of society's problems. This extensively revised and updated edition cuts through popular notions of presumed effects to provide a balanced, informed, up-to…

Human communication. Tenth Edition

Edition

Tenth Edition

ISBN/ISSN

9780071108324

Collation

xiii, 530 p. : ill. ; 24 cm.

Series Title

-

Call Number

302.221 Tub h