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The media handbook : a complete guide to advertising media selection, plannin…
Written as an introduction to the media planning and buying process, this handbook should help the college student gain a clearer understanding of the media and how it fits into the overall marketing process. It should also be useful for those working in the advertising or media industries.
- Edition
- Third Edition
- ISBN/ISSN
- 9781410613974
- Collation
- 189 p.
- Series Title
- -
- Call Number
- 302.23 Kat t
The political economy of communication. Second Edition
The Political Economy of Communication provides a thorough coverage of an important area of communication studies: the political economy approach to media. This highly successful text has been thoroughly updated, restructured, and rewritten in this new edition, clearly demonstrating how power operates across all media, from newspapers to Facebook, and how media power intersects with globalizati…
- Edition
- Second Edition
- ISBN/ISSN
- 9781412947015
- Collation
- 268 p.
- Series Title
- -
- Call Number
- 302.201 Mos t
Understanding communication research methods : a theoretical and practical ap…
Using an engaging how-to approach that draws from scholarship, real-life, and popular culture, this textbook offers students practical reasons why they should care about research methods and a guide to actually conducting research themselves. Examining quantitative, qualitative, and critical research methods, this new edition helps undergraduate students better grasp the theoretical and practic…
- Edition
- Second Editon
- ISBN/ISSN
- 9781138052680
- Collation
- -
- Series Title
- -
- Call Number
- 302.20721 Cro u
A handbook of media and communication research : qualitative and quantitative…
"A Handbook of Media and Communication Research is a standard reference work for students and researchers in the fields of media, communication, and cultural studies, integrating perspectives from the social sciences and the humanities, and focusing on methodology as a strategic level of analysis that joins practical applications with theoretical issues. The Handbook comprises three main elemen…
- Edition
- Third Edition
- ISBN/ISSN
- 9781138492929
- Collation
- -
- Series Title
- -
- Call Number
- 302.23072 Jen h
A handbook of media and communication research : qualitative and quantitative…
A Handbook of Media and Communication Research presents qualitative as well as quantitative approaches to the study of media and communication, integrating perspectives from both the social sciences and the humanities. Taking methodology as a strategic level of analysis that joins practical concerns with theoretical issues, the Handbook offers a comprehensive and in-depth review of the field an…
- Edition
- Second Edition
- ISBN/ISSN
- 9780415609661
- Collation
- -
- Series Title
- -
- Call Number
- 302.23072 Jen h
This means this, this means that : a user's guide to semiotics. Second Edition
Semiotics is the theory of signs, and reading signs is a part of everyday life: from road signs that point to a destination, to smoke that warns of fire, to the symbols buried within art and literature. Semiotic theory can, however, seem mysterious and impenetrable. This introductory book decodes that mystery using visual examples instead of abstract theory. Read straight through or dipped into…
- Edition
- Second Edition
- ISBN/ISSN
- 9781856697354
- Collation
- -
- Series Title
- -
- Call Number
- 302.2 Hal t
Research design : qualitative, quantitative, and mixed method approaches. Fou…
img border="0" src="/IMAGES/companionwebsite.jpg" alt="A companion website is available for this text" width="75" height="20" Not for sale in the USA & Canada The eagerly anticipated Fourth Edition of the title that pioneered the comparison of qualitative, quantitative, and mixed methods research design is here! For all three approaches, Creswell includes a preliminary consideration of philosop…
- Edition
- Fourth Edition
- ISBN/ISSN
- 9781452274614
- Collation
- 273 p. ; 26 cm.
- Series Title
- -
- Call Number
- 300 Cre r
Memodernisasi Pertanian Indonesia
Buku ini menyajikan analisis mendalam mengenai tantangan dan peluang dalam sektor pertanian Indonesia—mulai dari produktivitas, ketahanan pangan, hingga peran teknologi dan keterlibatan sektor swasta untuk mempercepat modernisasi yang inklusif dan berkelanjutan
- Edition
- Edisi Pertama, 2023
- ISBN/ISSN
- 9786238144112
- Collation
- x, 300 p. ; 23 cm.
- Series Title
- -
- Call Number
- 330.9598 Adi m
Modernizing Indonesia's Argiculture
This book explains a deep analysis of threats and challenges in the agriculture sector in Indonesia, starting from productivity to the role of technology and private companies in order to modernize growth and sustainability.
- Edition
- First edition, 2023
- ISBN/ISSN
- 9786238144068
- Collation
- x, 280 p. ; 23 cm.
- Series Title
- -
- Call Number
- 330.9598 Adi m
Peran Perdagangan Bebas dalam Menciptakan Kesejahteraan
Buku ini membahas bagaimana perdagangan bebas mendorong pertumbuhan ekonomi, efisiensi, dan peningkatan kesejahteraan masyarakat melalui penghapusan hambatan perdagangan antarnegara.
- Edition
- -
- ISBN/ISSN
- 9786025137914
- Collation
- -
- Series Title
- -
- Call Number
- 382.1 Bou p
Majalah Parahyangan: vol. XII No. 3 / 2025 / Jul - Sept
Majalah ini berisi tentang berita dan informasi terkini dari Universitas Parahyangan Juli-September 2025
- Edition
- vol. XII No. 3 / 2025 / Jul - Sept
- ISBN/ISSN
- 9772356133008
- Collation
- 100 p. ; 30 cm.
- Series Title
- Majalah Parahyangan
- Call Number
- 378.1 Uni m
Teori komunikasi massa
Terdapat 3 kopi
- Edition
- 8
- ISBN/ISSN
- 9789791486040
- Collation
- xix, 658 hlm. ; 25 cm.
- Series Title
- -
- Call Number
- 302.20121 Viv t
Perencanaan dan strategi komunikasi
Buku ini membantu oara pekerja yang bergerak di bidang informasi untuk memahami tugas-tugas yang diembannya, kreatif, dan melihat peluang yang ada untuk meraih keuntungan dalam bisnis, efektif dalam kampanye, memuaskan dalam pemberian pelayanan, dan sukses dalam program-program penyadaran masyarakat. Ia juga mengajarkan cara-cara berusaha dalam bidang komunikasi massa (penerbitan, penyiaran), p…
- Edition
- -
- ISBN/ISSN
- 9789797695514
- Collation
- 374 p
- Series Title
- -
- Call Number
- 302.20121 Can p
Komunikasi Politik Konsep, Teori dan Strategi
On political communication in the reform era in Indonesia.
- Edition
- -
- ISBN/ISSN
- 9789797692278
- Collation
- 540 p.
- Series Title
- -
- Call Number
- 302.2 Can k
Adair on communication and presentation skills
"In this concise and inspiring guide for managers and leaders, management and communications guru John Adair demonstrates the importance of effective communication in good management. This guide emphasizes the importance of listening closely to others and of relating information with clarity and conciseness. Topics covered include reading, writing, speaking, and presentation skills; conducting …
- Edition
- -
- ISBN/ISSN
- 9781854182289
- Collation
- 120 p.
- Series Title
- -
- Call Number
- 302.23 Tho a
Teknik praktis riset komunikasi : Disertai contoh praktis riset media public …
"Buku ini disusun mengisi kelangkaan buku riset komunikasi di Indonesia, tema-tema bahasan dalam buku ini antara lain: 1. Pengantar riset komunikasi: definisi dan elemen dasar. 2. Metodologi dan prosedur riset komunikasi. 3. Metode Pengumpulan data, instrumen riset, pengukuran, teknik sampling, dan analisis data. 4. Riset public relation, komunikasi organisasi, dan komunikasi pemasaran. " Buku …
- Edition
- Edisi Pertama
- ISBN/ISSN
- 9793925620
- Collation
- xx, 396 hlm. ; 23 cm
- Series Title
- -
- Call Number
- 302.2 Kri t
Semiotika komunikasi : aplikasi praktis bagi penelitian dan skripsi komunikas…
buku semiotika komunikasi edisi ketiga ini amat berbeda dengan edisi sebelumnya, kalau pada edisi kedua ini banyak didominasi penelitan semmiotika klasik seperti seemiotika Chharles Sander peirce dan semiotika social MK Halliday mmaka di edisi ketiga ini justru banyak membahas seiotika Roland Barthes dan semiotika Film Christian Metzbuuku ini disusuun secara praktis ag
- Edition
- Edisi Ketiga
- ISBN/ISSN
- 9786023183661
- Collation
- 168 p. ; 25 cm.
- Series Title
- -
- Call Number
- 302.2 Wah s
Dancing With Digital Natives
In this revealing book, Michelle Manafy, Heidi Gautschi, and a stellar cast of experts from business and academia provide vital insights into the characteristics of digital natives, offering an in-depth look at how they work, shop, play, and learn. Dancing With Digital Natives will help any manager, marketer, or educator embrace-and stay in step with-a generation that's transforming how busines…
- Edition
- -
- ISBN/ISSN
- 9780910965873
- Collation
- -
- Series Title
- -
- Call Number
- 302.23 Man d
Case Study Research Design and Methods. Forth Edition
Providing a complete portal to the world of case study research, the Fourth Edition of Robert K. Yin’s bestselling text Case Study Research offers comprehensive coverage of the design and use of the case study method as a valid research tool. This thoroughly revised text now covers more than 50 case studies (approximately 25% new), gives fresh attention to quantitative analyses, discusses mor…
- Edition
- Forth Edition
- ISBN/ISSN
- 9781412960991
- Collation
- -
- Series Title
- -
- Call Number
- 300 Yin c
Pertahanan Indonesia : angkatan perang negara kepulauan
Buku ini berisi tentang pertahanan Indonesia sebagai negara kepulauan menekankan pada kekuatan Angkatan Laut dan Angkatan Udara sebagai lapis terluar dalam sistem pertahanan.
- Edition
- -
- ISBN/ISSN
- 97897910083
- Collation
- 375 p. ; 23 cm.
- Series Title
- -
- Call Number
- 355.3 Hak p
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