The social media strategist : build a successful program from the inside out

Build a powerful social media strategy to increase buzz—and the bottom line “Whether you’re Fortune 500 or a small business owner, if you’re looking for success in this field, you owe it to yourself to read this book.” —George G. Smith Jr., Social Strategist, PepsiCo “After working with hundreds of organizations in their efforts to adopt social technologies, I can safely say The S…

The economy today. Thirteenth Edition

Clear. Current. Connected to Today's Student. Schiller, The Economy Today, 13e, is noted for three great strengths: readability, policy orientation, and pedagogy. The accessible writing style engages students and brings some of the excitement of domestic and global economic news into the classroom. Schiller emphasises how policymakers must choose between government intervention and market relia…

Micro Economy Today. Thirteenth Edition

Clear. Current. Connected to Today’s Student. Schiller, The Micro Economy Today, 13e, is noted for three great strengths: readability, policy orientation, and pedagogy. The accessible writing style engages students and brings some of the excitement of domestic and global economic news into the classroom. Schiller emphasizes how policymakers must choose between government intervention and mark…

Communicating effectively. Eleventh Edition

Now in its eleventh successful edition, Communicating Effectively presents a comprehensive introduction to interpersonal, intercultural, professional, group, and public communication. Providing just the right amount of theory and research, the book is packed with thought-provoking prose and activities that engage student interest. A pragmatic approach enables students to appreciate ideas, conce…

Law for business. Twelfth edition

Overview: Law for Business has set the standard as an easy-to-read textbook that provides students with the tools for understanding the legal environment of business. This, the 12th edition, has not strayed from that winning formula. The text goes well beyond merely identifying the current legal rules and regulations affecting business by offering insights into new developments and trends that …

Managing electronic media : making, marketing, and moving digital content

The book explains the new vocabulary of media moguls, such as bandwidth, digital rights management, customer relations management, distributed work groups, centralized broadcast operations, automated playlists, server-based playout, repurposing, mobisodes, TV-to-DVD, and content management.

Constitutional change and democracy in Indonesia

After the fall of its authoritarian regime in 1998, Indonesia pursued an unusual course of democratization. It was insider-dominated and gradualist, and it involved free elections before a lengthy process of constitutional reform. At the end of the process, Indonesia's amended constitution was essentially a new and thoroughly democratic document. By proceeding as they did, the Indonesians avert…

Social media intelligence

As consumers, we turn to the public arena of social media to share our opinions and learn about the opinions of others. Fortune 500 companies, political campaigns, government agencies and many other organizations constantly monitor social media to gauge public opinion. This book explains how opinions are formed, what affects the opinions posted online and how organizations can use social media …

The Microstructure of Financial Markets

The first graduate level textbook to cover the theory and empirics of the emerging sub-discipline of financial market microstructure. With numerous end-of-chapter exercises and a companion website, the book is ideally suited for students taking graduate courses in finance as well as being a useful reference for practitioners.

Intercultural communication : a reader. Twelfth Edition

This work introduces the students to the theoretical and practical aspects of intercultural communication. It includes introductory information on using exercises and discussion topics in class.

Communication in our lives. Fifth Edition

COMMUNICATION IN OUR LIVES, Fifth Edition, provides everything you need to strengthen your interpersonal, group, public speaking, and media literacy skills--and demonstrates the value of communication in your life. Award-winning, forward-thinking scholar Julia T. Wood focuses on helping you develop vital communication skills while exploring the latest research and theory of today’s most promi…

Media/impact : an introduction to mass media. Tenth Edition

Consistently praised for its engaging writing style, currency, and visual appeal, MEDIA/IMPACT focuses students on today’s world of digital mass media industries and support businesses as well as the legal, ethical, social, global, and technological issues these businesses face every day. Emphasizing the impact of the media on individuals and in today’s society, Biagi grounds her discussion…

Financial Stability, Economic Growth, and the Role of Law

This book is about international and domestic responses to financial crises over the past twenty years. At the same time, it also provides an agenda for financial development to support economic growth while avoiding or reducing the impact of financial crises in individual economies. In so doing, the volume provides the first comprehensive analysis of the role of law and institutions in financi…

Social media : a critical introduction

Now more than ever, we need to understand social media - the good as well as the bad. We need critical knowledge that helps us to navigate the controversies and contradictions of this complex digital media landscape. Only then can we make informed judgements about what's happening in our media world, and why. Showing the reader how to ask the right kinds of questions about social media, Christi…

Quality assurance in higher education : contemporary debates

This book weighs up the consequences of introducing Quality Enhancement and Risk Management as new dimensions in Higher Education quality control on a global scale. The authors include Chief Executive Officers of Quality Agencies, policy analysts and leading scholars in Quality Evaluation and Comparative Higher Education policy analysis.

Peak Performance. Eighth Edition

This best-selling text presents new and returning college students with practical, hands-on strategies for increasing their performance inside and outside the classroom. Peak Performance helps students make the connection between their academic efforts and their job and life skills. Students learn a variety of personal productivity skills related to positive work and study habits, as well as cr…

Berhenti Jadi Penonton Televisi

Edition

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ISBN/ISSN

9789799107558

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Series Title

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Call Number

384.55 Eff b

A history of communications : media and society from the evolution of speech …

A History of Communications advances a new theory of media that explains the origins and impact of different forms of communication - speech, writing, print, electronic devices, and the Internet - on human history in the long term. New media are "pulled" into widespread use by broad historical trends and these media, once in widespread use, "push" social institutions and beliefs in predictable …

Pedagogy of the oppressed. 50th anniversary edition

First published in Portuguese in 1968, Pedagogy of the Oppressed was translated and published in English in 1970. The methodology of the late Paulo Freire has helped to empower countless impoverished and illiterate people throughout the world. Freire's work has taken on especial urgency in the United States and Western Europe, where the creation of a permanent underclass among the underprivileg…

Sociology in modules. Second Edition

Make Sociology new with McGraw-Hill’s Connect Sociology and the 2nd edition of Sociology in Modules. New to Connect is Investigate Sociology, a brand-new tool that develops students’ sociological imaginations by placing them in provocative scenarios where they must analyze various sources and determine a solution. Connect also comes with LearnSmart, an adaptive questioning tool proven to in…