For undergraduate Advertising and Integrated Marketing Communication courses. A Modern Guide to Integrated Marketing Communications Integrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches students (of marketing or otherwise) how to effectively communicate in the business world. This text covers advertising and promotion…
The authors cover the process of getting a new venture started, growing the venture, and successfully harvesting it.
Study the central activities of a business, including today's hot topics, to learn accounting principles! INTERMEDIATE ACCOUNTING, International Edition presents a user/decision-making approach, combined with the necessary coverage of GAAP, to help you understand accounting in terms of what goes on in an actual business. The text's efficient format is not overwhelming, and it blends the core co…
For undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.
Ideal for understanding the accounting information systems and related technologies you'll use in your business career, Hall's Introduction to Accounting Information Systems, 7e, International Edition includes an emphasis on ethics, fraud, and the modern manufacturing environment.
"A message from The National Restaurant Association. Congratulations! By opening this book, you are joining millions of foodservice professionals in taking the first step in a commitment to food safety. ServSafe training helps you understand all of the food safety risks faced by your operation. Once you're aware of these risks, you can find ways to reduce them. This will help you keep your oper…
The best-seller for the introduction to drawing course, A GUIDE TO DRAWING provides an excellent balance of classic, historical examples from around the world coupled with the most current images that reflect the state of the art of drawing. The text provides a systematic and sound course of instruction, beginning with an introduction to the nature of drawing, an invitation into the initial exp…
ACCOUNTING BEST PRACTICES Seventh Edition Today's accounting staffs are called on to work magic: process transactions, write reports, improve efficiency, create new processes—all at the lowest possible cost, using an ever-shrinking proportion of total corporate expenses. Sound impossible? Not if your staff is using the best practices for accounting. Fully updated in a new edition, Accounting …
This edition contains an increase in coverage of technology's impact on the international market arena and a more comprehensive website listing, helping to provide updates to text content in this continually changing field.
Providing a comprehensive guide to understanding, planning, promoting, and producing special events, this seventh edition of Special Events, 7th Edition describes the theory and practice of all aspects of event management. Written for current and future event leaders, the text continues to expand its emphasis on the growing globalization of the profession, taking into account the skills leaders…
Electronic Commerce provides a thorough explanation of what EC is, how it's being conducted and managed, and how to assess its opportunities, limitations, issues, and risks - all from a managerial perspective.
This thorough and accessible book from one of the leading figures in the field of linear algebra provides readers with both a challenging and broad understanding of linear algebra. The author infuses key concepts with their modern practical applications to offer readers examples of how mathematics is used in the real world. Topics such as linear systems theory, matrix theory, and vector space t…
Whether you're a serious enthusiast, a student or a training professional, this book covers it all; from genres, cameras, lenses, digital imaging sensors and films to insights into photography as an industry.
Blanchard presents a unified and global view of macroeconomics, enabling students to see the connections between the short-run, medium-run, and long-run.