Consistently praised for its engaging writing style, currency, and visual appeal, MEDIA/IMPACT focuses students on today’s world of digital mass media industries and support businesses as well as the legal, ethical, social, global, and technological issues these businesses face every day. Emphasizing the impact of the media on individuals and in today’s society, Biagi grounds her discussion…
This integrated collection covers a range of parallelization platforms, concurrent programming frameworks and machine learning settings, with case studies.
Aren't we actually sick of sex, of difference, of emancipation, of culture? With this provocative taunt, the indomitable sociologist Jean Baudrillard challenges us to face up to our deadly, technologically empowered renunciation of mortality and subjectivity as he grapples with the complex issues that define our postmillennial world. What does the advent and proliferation of cloning mean for ou…
This volume examines the work in the field of crisis management and provides detailed research and advice on preventing and managing crisis. The book includes an analysis of over 1400 disasters and this allows the reader to benefit from the learning curve of those confronted with real crisis.
This book is about international and domestic responses to financial crises over the past twenty years. At the same time, it also provides an agenda for financial development to support economic growth while avoiding or reducing the impact of financial crises in individual economies. In so doing, the volume provides the first comprehensive analysis of the role of law and institutions in financi…
The authors bring more than twenty-five years of unmatched experience to this text, along with sound statistical methodology, a proven problem-scenario approach, and meaningful applications that clearly demonstrate how statistical information informs decisions in the business world. Thoroughly updated, the text's more than 350 real business examples, cases, and memorable exercises present the l…
Data warehouse development projects present a unique set of management challenges that can confound even the most experienced project manager. This work addresses these challenges and provides a roadmap to managing every aspect of data warehouse design, development, and implementation. It also reveals many pitfalls to watch out for.
An Introduction to Object-Oriented Programming with Java takes a full-immersion approach to object-oriented programming. Proper object-oriented design practices are emphasized throughout the book. Students learn how to use the standard classes first, then learn to design their own classes. Wu uses a gentler approach to teaching students how to design their own classes, separating the coverage i…
For undergraduate and graduate courses in global marketing The excitement, challenges, and controversies of global marketing. Global Marketing reflects current issues and events while offering conceptual and analytical tools that will help students apply the 4Ps to global marketing. MyMarketingLab for Global Marketing is a total learning package. MyMarketingLab is an online homework, tutorial, …
A third-generation traditional bookbinder gives easy-to-follow instructions for making all the major, historically important styles of Japanese bindings as well as traditional book cases—the custom-made folding boxes that afford handsome protection for Japan's exquisite books. The authoritative text, written by one of Japan's leading professional bookbinders, has been fully adapted for Wester…
Microencapsulation has become a promising technology for new applications in fields like drug delivery, biosensing, biomaterials, catalysis, intelligent microstructures and microsystems, as well as in the field of consumer goods. This book is written by authors from academia and industry and aims to present industrial adoption of microcapsules as an innovative solution for problems concerning e…
This edition of the bestselling Tableau guide will teach you how to leverage Tableau's newest features and offerings in various paradigms of the BI domain. Index : page 647-655.
The explosive demand for mobile communications is driving the development of wireless technology at an unprecedented pace. Unfortunately, this exceptional growth is also giving rise to a myriad of security issues at all levels—from subscriber to network operator to service provider. Providing technicians and designers with a critical and comprehensive resource, Security of Mobile Communicatio…
Introduction to Renewable Energy Conversions examines all the major renewable energy conversion technologies with the goal of enabling readers to formulate realistic resource assessments. The text provides step-by-step procedures for assessing renewable energy options and then moves to the design of appropriate renewable energy strategies. The goal is for future engineers to learn the process o…
The first comprehensive and up-to-date reference on mechatronics, Robert Bishop’s The Mechatronics Handbook was quickly embraced as the gold standard for the field. With updated coverage on all aspects of mechatronics, The Mechatronics Handbook, Second Edition is now available as a two-volume set. Each installment offers focused coverage of a particular area of mechatronics, supplying a conve…
Learn how to build and manage your personal brand, with reflections on brand analysis and brand management in the commercial world
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