As consumers, we turn to the public arena of social media to share our opinions and learn about the opinions of others. Fortune 500 companies, political campaigns, government agencies and many other organizations constantly monitor social media to gauge public opinion. This book explains how opinions are formed, what affects the opinions posted online and how organizations can use social media …
Enterprise Resource Planning Systems can provide the foundation for a wide range of e-commerce based processes including web-based ordering and order tracing, inventory management, and built-to-order goods. This book examines the pros and cons of ERP systems, explains how they work, and highlights their role at the heart of e-commerce. The author begins by explaining the background to ERP syste…
Guru and Hiziroglu have produced an accessible and user-friendly text on electromagnetics that will appeal to both students and professors teaching this course. This lively book includes many worked examples and problems in every chapter, as well as chapter summaries and background revision material where appropriate. The book introduces undergraduate students to the basic concepts of electrost…
Teaching Grammar Creatively is a practical new resource book that offers a variety of lessons and activities for everyday use in English language classes. It aims to stimulate students' imagination, humour and creativity and increase the effectiveness of grammar practice. The book offers more than 50 complete lessons covering a wide range of grammar structures, learner levels, and age groups. E…
The Cambridge Preparation for the TOEFL Test, Fourth Edition, helps students master the language skills they need to succeed on the TOEFL iBT and communicate effectively in an academic setting. The CD-ROM offers seven practice tests in an electronic format that simulates the TOEFL® iBT. All tests can be taken in practice mode, which includes an untimed option, answer key, and other features fo…
This Companion brings together sixteen new essays which examine, from various perspectives, the social and cultural role of the actress throughout history and across continents. Each essay focuses on a particular stage in her development, for example professionalism in the seventeenth century; the emergence of the actress/critic during the Romantic period and, later on, of the actress as best s…
A major reference grammar offering comprehensive coverage of spoken and written English based on real everyday usage. With its clear, two part structure, this is a user-friendly book from the world's leading English grammar publisher. The accompanying CD-ROM (Windows only) makes Cambridge Grammar of English even more accessible with: • The whole book in handy, searchable format. • Audio rec…
This primer is designed to teach students the interconnected arts of visual communication. This book provides a framework within which to re-examine and revise one's thinking about the basic structure and impact of visual messages.
The definitive architecture travel guide that lets you visit 1,000 of today's most must-see contemporary buildings – whether at home or on the road Featuring 1,000 of today's most compelling buildings by the world's finest architects, Destination: Architecture is an unparalleled and comprehensive resource for anyone wanting to get more out of their travels. No journey, from a long weekend to …
The first graduate level textbook to cover the theory and empirics of the emerging sub-discipline of financial market microstructure. With numerous end-of-chapter exercises and a companion website, the book is ideally suited for students taking graduate courses in finance as well as being a useful reference for practitioners.
This work introduces the students to the theoretical and practical aspects of intercultural communication. It includes introductory information on using exercises and discussion topics in class.
Manual of Engineering Drawing: British and International Standards, Fifth Edition, chronicles ISO and British Standards in engineering drawings, providing many examples that will help readers understand how to translate engineering specifications into a visual medium. The book includes 6 introductory chapters which provide foundational theory and contextual information regarding the broader con…
No home library is complete without the classics! Anna Karenina is a keepsake to be read and treasured. First published in the late 19th century, Anna Karenina, by famed Russian writer Leo Tolstoy, is widely regarded as one of the greatest novels of all time. Chronicling the turbulent affair between Anna Karenina and Count Vronsky, Tolstoy weaves a parallel plot of self-discovery and a turn to …
This bestselling text is a unique introduction to the complex political, economic and technological context in which multinational media and culture operates. With new case studies and pedagogical features, the book is compulsory reading for all media and communication studies students.
COMMUNICATION IN OUR LIVES, Fifth Edition, provides everything you need to strengthen your interpersonal, group, public speaking, and media literacy skills--and demonstrates the value of communication in your life. Award-winning, forward-thinking scholar Julia T. Wood focuses on helping you develop vital communication skills while exploring the latest research and theory of today’s most promi…
Now in its third edition, Bronson's C++ FOR ENGINEERS AND SCIENTISTS, International Edition makes C++ accessible to first-level engineering students as C++ maintains its stronghold in engineering and scientific communities. The text continues to take a pragmatic approach that incorporates actual engineering and science problems for its applications and examples. Students begin with a foundation…