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Strategic communication : public relations at work
Jane Johnston and Leanne Glenny show how strategic communication and public relations plug into the social, economic and political world, creating crucial links between organisations and people. They explain how communication professionals build partnerships, motivate and engage stakeholders, manage content, media and planning, develop reputations, and troubleshoot crisis communication. Strateg…
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- ISBN/ISSN
- 9781760876432
- Collation
- -
- Series Title
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- Call Number
- 659.2 Joh s
Investigative journalism : context and practice. Third Edition
Investigative Journalism: Context and Practice explores the history, theory and practice of investigative journalism around the world. Starting with a history of investigative journalism and examining key events such as Watergate in the U.S. and the thalidomide scandal in the U.K., Hugo de Burgh and his colleagues explain how investigative journalism should be understood within the framework of…
- Edition
- Third Edition
- ISBN/ISSN
- 9780367182489
- Collation
- -
- Series Title
- -
- Call Number
- 070.43 Bur i
Social media marketing. Fourth Edition
With a balance of essential theory and practical application, the text has been thoroughly revised to reflect the latest developments in social media marketing research and practice. 11 new case studies have been added to the 'Case Zone', including TikTok, LEGO, Nespresso and Puma
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- Fourth Edition
- ISBN/ISSN
- 9781529731989
- Collation
- -
- Series Title
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- Call Number
- 658.872 Tut s
Marketing communications : a European perspective. Seventh Edition
Learn the techniques and applications of marketing communications in a European context. Marketing Communications: A European Perspective, 7th Edition, by De Pelsmacker, Geuens and Van Den Bergh provides an extensive overview of the key concepts, techniques and applications of marketing communications within a European context Glossary: page 529-543. Index: page 544-558.
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- Seventh Edition, 2021
- ISBN/ISSN
- 9781292327891
- Collation
- -
- Series Title
- -
- Call Number
- 658.802 Pel m
Creative Brief Blueprint
In the Creative Brief Blueprint, Kevin McTigue and Derek Rucker merge decades of academic insights and practical experience to offer an approachable and actionable guide to crafting successful communications strategy
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- ISBN/ISSN
- 9781098390457
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- Series Title
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- Call Number
- 659.1 Mct c
Digital disruption in marketing and communications : a strategic and organiza…
This book sets out the new frontier of marketing and communication through real case histories. Companies must rethink their traditional approaches to successfully face the upcoming challenges. They must learn how to innovate and change things when they go well. New emerging technologies such as AI and IoT are the new frontiers of the digital transformation that are radically changing the way c…
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- ISBN/ISSN
- 9781032087917
- Collation
- -
- Series Title
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- Call Number
- 658.802 Mag d
Influential internal communication : steamline your corporate communication t…
As the title suggests, Influential Internal Communication proves just how influential internal communications (IC) is, and the measurable impact it has on an organization's growth. For many organizations, IC often slips down the list of priorities when there are high pressure, high stakes business situations to cope with. This causes a sense of chaos and confusion within the organization that w…
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- ISBN/ISSN
- 9781789666137
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- Series Title
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- Call Number
- 658.45 Fie i
Big data and social science : a practical guide to methods and tools. Second …
Big Data and Social Science: Data Science Methods and Tools for Research and Practice, Second Edition shows how to apply data science to real-world problems, covering all stages of a data-intensive social science or policy project. Prominent leaders in the social sciences, statistics, and computer science as well as the field of data science provide a unique perspective on how to apply modern s…
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- Second Edition
- ISBN/ISSN
- 9780367568597
- Collation
- -
- Series Title
- -
- Call Number
- 300.2856312 Fos b
Video marketing : create engaging video campaigns to drive brand growth and s…
Create effective video marketing to stand out from a sea of content, connect with your audiences and boost brand awareness and sales
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- Second Edition
- ISBN/ISSN
- 9781398601147
- Collation
- -
- Series Title
- -
- Call Number
- 658.872 Mow v
News for the rich, white, and blue : how place and power distort American jou…
In News for the Rich, White, and Blue, Nikki Usher recasts the challenges facing journalism in terms of place, power, and inequality. Drawing on more than a decade of field research, she illuminates how journalists decide what becomes news and how news organizations strategize about the future. Usher shows how newsrooms remain places of power, largely white institutions growing more elite as jo…
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- ISBN/ISSN
- 9780231184670
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- Series Title
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- Call Number
- 070.4493 Ush n
Strategic corporate communication : core concepts for managing your career an…
Strategic corporate communication: core concepts for managing your career and your clients' brands introduces readers to essential strategies in corporate communication. The book centers upon the idea that in order to be successful, communication professionals not only require outward-facing competencies to represent and serve clients, but also personal competencies of self-awareness and self-p…
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- ISBN/ISSN
- 9781516532735
- Collation
- -
- Series Title
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- Call Number
- 658.45 Che s
Principles of strategic communication
Designed to support the paradigm shift in media and communication, this book presents the basic tenants of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications. Drawing on the latest research in the field, the text introduces students to the theories of strategic communication while at the same time outlining how to apply them t…
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- -
- ISBN/ISSN
- 9780367426316
- Collation
- -
- Series Title
- -
- Call Number
- 658.802 Hol p
Strategic communication research
Strategic Communication Research Methods highlights the importance of research in professional communication settings and provides students with the practical information and knowledge they will need to effectively consume and produce professional research within their careers. While theory and methods are emphasized throughout, the text features a unique focus on the cultivation of transferrab…
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- -
- ISBN/ISSN
- 9781516543502
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- -
- Series Title
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- Call Number
- 302.2 Dai s
Business acumen for strategic communicators : a primer
Business acumen has emerged as a critical competency for communicators. But if you're a public relations, advertising or communication professional that didn't go to business school, how can you make sure you have the abilities and skills to evolve along with your role?Business Acumen for Strategic Communicatorsis the book for you
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- First edition
- ISBN/ISSN
- 9781838676629
- Collation
- -
- Series Title
- -
- Call Number
- 658.45 Rag b
Beginner's guide to creating characters in Blender
Blender is the world's premier open source 3D software, created by some of the best digital artists working in creative industries around the globe. This book will give those interested in this versatile and expansive tool all the information they will need as they start their journey into 3D.
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- ISBN/ISSN
- 9781912843138
- Collation
- -
- Series Title
- -
- Call Number
- 006.696 Thr b
Research methods for the architectural profession
Research Methods for the Architectural Profession introduces research as a systematic process, describes how to formulate research questions, provides an in-depth explanation of different research methods (qualitative, quantitative, and experimental), explains how to select appropriate research methods, and execute research studies. It describes the process of documentation, knowledge dissemina…
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- ISBN/ISSN
- 9780367433963
- Collation
- -
- Series Title
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- Call Number
- 720.72 Aks r
We are not born submissive : how patriarchy shapes women's lives
In We Are Not Born Submissive, Garcia explains that the feminist agenda has many components but there are (at least) two of which are at the fore: shedding light on the oppression of women qua women, and fighting against this oppression. Studying female submissiveness, therefore, is a feminist undertaking in that it consists of hearing and taking seriously women's experience, of not presuming t…
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- ISBN/ISSN
- 9780691201825
- Collation
- -
- Series Title
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- Call Number
- 155.333 Gar w
The AI marketing canvas : a five-stage road map to implementing artificial in…
This book offers a direct, actionable plan CMOs can use to map out initiatives that are properly sequenced and designed for success--regardless of where their marketing organization is in the process. The book is also a call to action for marketing leaders to confront and decide how they will address this critical pivot point in marketing. Notes: page 211-234. Index: page 235-250.
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- -
- ISBN/ISSN
- 9781503613164
- Collation
- xiii, 251 p. ; 21 cm.
- Series Title
- -
- Call Number
- 658.80028563 Ven a
Digital Control System : theoretical problems and simulation tools.
The objective of this book is to provide a collection of solved problems on control systems, with an emphasis on practical problems. System functionality is described, the modeling process is explained, the problem solution is introduced, and the derived results are discussed. Each chapter ends with a discussion on applying MATLAB®, LabVIEW, and/or Comprehensive Control to the previously intro…
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- ISBN/ISSN
- 9780367778828
- Collation
- -
- Series Title
- -
- Call Number
- 629.895 Vel d
Financial technology : case studies in fintech innovation
This new textbook strikes a balance between academic depth and commercial relevance in examining the advantages and challenges of these changes through the lens of various analytical frameworks. Financial Technology demystifies key technologies, such as blockchains, APIs, AI, machine learning, and cloud computing, in a clear and accessible style suitable for readers with no technological backgr…
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- ISBN/ISSN
- 9781789665437
- Collation
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- Series Title
- -
- Call Number
- 332.10285 Ped f
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