Buku ini secara garis besar berisi 3 (tiga) hal, yaitu : - Pengetahuan mengenai analisis untuk menyusun marketing plan - Pengetahuan untuk mmformulasikan strategi dan rencana dalam marketing plan - Lampiran yang berisi form-form untuk melatih penyusunan marketing plan secara menyeluruh dan terarah.
Buku kecil ini dapat mengantarkan pemahaman yang komprehensif mengenai masyarakat Indonesia, baik itu struktur sosialnya, strata sosial, sistem sosial, budaya dan adat istiadat, maupun sistem organisasinya Grand theory yang digunakan untuk mengkaji masyarakat Indonesia dalam buku ini, yakni teori fungsionalisme structural dan teori konflik, dapat dijadikan masukan bagi mahasiswa jurusan sosial …
This supplemental text on PR law is intended to be used with other mass communication textbooks. It is intended for the mass communication law course, which is a mainstay in all accredited programs in mass communication, journalism, broadcasting, telecommunications, public relations, mass media, and related curricula.
Integrating the fields of human resource management and organizational behaviour, the text begins with a chapter to give the reader an insight into the domain of work and organizational psychology, the development of the field of work and organizational psychology, tasks and competencies of organizational and work psychologists, and careers in work and organizational psychology.
In The Wise Company, legendary management experts Ikujiro Nonaka and Hirotaka Takeuchi highlight how various companies have confronted the challenge of rapid change to create new products and new ways of doing business that benefit employees, consumers, and society.
The DX Review, a leading digital transformation platform, delivers insightful news and analysis with a global network of experts. We empower businesses to unlock their full potential through practical guides, informed by diverse perspectives and cutting-edge trends. Trusted by business leaders, IT professionals, and enthusiasts, The DX Review is your partner in navigating the digital landscape.
SMEs make the most of the industrial fabric in many countries and regions, they create jobs (most jobs sometimes) and are the cement of inclusive and sustainable societies. The SME digital gap has increased inequalities among people, places and firms, and there are concerns that the benefits of the digital transformation could accrue to early adopters, further broadening these inequalities.
The Business Model Navigator allow you to innovate, test and implement new business models within your industry. Discover the idea of business model innovation, from structuring the process of innovation of a company’s business model to encouraging outside-the-box thinking. With expert authors, The Business Model Navigator combines learning research with evidence of high practical impact, all…
This book explains how to combine Lean (including Hoshin Kanri) with Digital solutions to maximize sustainable performance that complies with people's and planet's performance expectations and needs. Organisations have always strived to perform the best and be the most sustainable. In this respect, Lean systems and other proven recipes still make sense, and are still far from having delivered t…
The book ultimately seeks to shed light on how companies are implementing sustainable transformation in the core areas of product and marketing, and entrepreneurship and innovation, which are supported by appropriate project management strategies. The book provides researchers and upper-level students in economics, business, and other social sciences with an overview of interdisciplinary theore…
This title provides an introduction to the most widely used desktop operating systems (including Windows, Apple OS X, and Linux) using numerous illustrations and hands-on activities to build a foundation for success in the IT field, empowering students to adapt to different job situations and troubleshoot problems.
Statistics for Business and Economics enables students to conduct serious analysis of applied problems rather than running simple ""canned"" applications. This text is also at a mathematically higher level than most business statistics texts and provides students with the knowledge they need to become stronger analysts for future managerial positions.
This edition combines clear statistical methods with a proven approach that presents a problem, then a scenario. Updated applications reflect the latest developments in business and statistics today. You work with more than 350 new and updated business examples, approximately 50 new and updated cases and hands-on exercises that highlight statistics in action.
Project Management for Engineering, Business and Technology is a highly regarded textbook that addresses project management across all industries. First covering the essential background, from origins and philosophy to methodology, the bulk of the book is dedicated to concepts and techniques for practical application. The systems development cycle is used as a framework to discuss project manag…
This book offers the latest theory and evidence from innovation processes, and discusses how they can, and must, connect to the organization as a whole in order to have real long-term value
The OECD Digital Economy Outlook 2024, Volume 1: Embracing the Technology Frontier provides new insights on key technologies that underpin the digital technology ecosystem and their impacts. Using big data and machine-learning techniques, Volume 1 provides new estimates of the growth rate of the ecosystem's core - the information and communications technology (ICT) sector.