Providing a framework for understanding the relationship between media and society, this book helps readers develop skills for critically evaluating both conventional wisdom and their own assumptions about the social role of the media. Retaining its acclaimed sociological framework, the Sixth Edition features additional discussions of new studies and up-to-date material about the rapidly changi…
Get more out of learning statistics than simply the ability to solve equations. Discover how statistical information enables strong decisions in today’s business world with STATISTICS FOR BUSINESS AND ECONOMICS, REVISED 13E. Sound methodology combines with a proven problem-scenario approach, and meaningful applications for the most powerful approach to mastering critical statistical concepts.…
Statistical Techniques in Business and Economics is a best-selling textbook designed for students in management, marketing, finance, accounting, economics, and other business fields. It offers a clear, step-by-step approach to descriptive and inferential statistics, making it accessible for all learners. Included Appendix, Glossary, and Index
For introductory courses in computer concepts or computer literacy often including instruction in Microsoft Office.Engages students with a refreshing and easy to learn from style, while maintaining an encyclopedic approach and popular magazine format.A REFERENCE TOOL FOR TODAY'S STUDENT!Today's students want a practical "what it is" and "how it works" approach to computers and computing, with l…
Behavioural Finance builds on the knowledge and skills that students have already gained on an introductory finance or corporate finance course. The primary focus of the book is on how behavioural approaches extend what students already know. At each stage the theory is developed by application to the FTSE 100 companies and their valuation and strategy. This approach helps the reader understand…
We consistently look to the experts--full-time faculty members, adjunct instructors, and of course student-- to drive the decisions we make about the text itself and the ancillary package.
Covering all of the fundamental aspects of financial accounting, this text provides a firm grounding on topics such as the 'accounting cycle', financial assets, plant and intangiable assets, liabilities, and much more.
Real World Data Sets with new problems along with ARIS, McGraw-Hill's Homework Management System, define what this second edition has to offer. Within ARIS, Navidi offers 300 algorithmic practice problems along with Java applets that allow students to interactively explore ideas in the text. Customizable PowerPoint lecture notes for each chapter are available as well, along with suggested sylla…
Introduction to the marketing game! - The market opportunity - Marketing department responsibilities - Submitting the marketing plan - Submitting an expanded marketing plan - Supporting the marketing plan - A new market opportunity.
Blending research, practical application, and imaginative writing, Arizona State University business professor Angelo Kinicki (author of Kreitner/Kinicki Organizational Behavior 10e) and writer Brian Williams (author of Williams/Sawyer Using Information Technology 7e) have created a market-leading text through highly-readable writing, an emphasis on practicality, and a unique student-centered l…
Grounded firmly in real-world practice, Forensic Accounting provides the most comprehensive view of fraud investigation on the market. Where other books focus almost entirely on auditing and financial reporting, Hopwood includes a vast range of civil and criminal accounting fraud and related activities, from false business valuations and employer fraud to information security and counter-terror…
Bibliografi dan indeks