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Leading digital : turning technology into business transformation
"In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries—from finance to manufacturing to pharmaceuticals—are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including A…
- Edition
- -
- ISBN/ISSN
- 9781625272478
- Collation
- 292 p. ; 25 cm.
- Series Title
- -
- Call Number
- 658.4038 Wes l
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