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Found 2 from your keywords: author=Tybout, Alice m
cover
Kellogg on Branding
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Tybout, Alice M.

The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing professors and managers of successful companies. It includes: The latest thinking on key branding concepts, …

Edition
-
ISBN/ISSN
9780471690160
Collation
334 p.
Series Title
-
Call Number
658.827 Tyb k
cover
Kellogg on Marketing ; The Marketing Faculty of The Kellogg School of Management
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Tybout, Alice m

The business classic, fully revised and updated for today's marketers The second edition of Kellogg on Marketing provides a unique and highly regarded perspective on both the basics of marketing and on new issues that are challenging businesses today. Includes more than 60% new material on both fundamental marketing concepts and hot topics such as Product Innovation, Social Media, Marketing to …

Edition
-
ISBN/ISSN
9780470580141
Collation
-
Series Title
-
Call Number
658.8 Tyb k