'Journalism' offers a wide-ranging introduction to journalism, which combines the experience and advice of practising journalists with insights gained by the academic study of journalism.
Now published in its Third Edition, Principles of Strategic Management by Tony Morden is a proven textbook that offers a comprehensive introduction to the study and practice of strategic management. This new edition covers the fundamentals of strategic analysis and planning, strategy formulation, strategic choice, and strategy implementation. It contains new material on leadership and corporate…
This is the eagerly anticipated follow-up to the bestselling The Packaging and Design Templates Sourcebook. With 100% new content The Packaging and Design Templates Sourcebook 2 is guaranteed to repeat the runaway success of the original volume. This indispensable sourcebook features 100 new, innovative, and classic packaging and paper engineering ideas across a variety of end uses, with detail…
Looks at the sources of risk and return in both domestic and foreign financial markets and institutions. Includes analytical techniques to assist students in understanding the operations of modern financial markets and institutions.
The CEO of the successful online shoe retailer Zappos explains how he used the science of happiness to deliver contentment to his employees, customers, investors and vendors; how this led to stellar sales; and how his principles can be applied to other companies and entrepreneurs.
The programming landscape of natural language processing has changed dramatically in the past few years. Machine learning approaches now require mature tools like Python's scikit-learn to apply models to text at scale. This practical guide shows programmers and data scientists who have an intermediate-level understanding of Python and a basic understanding of machine learning and natural langua…
This book offers a practical roadmap for crafting clear, concise, and professional technical documents—covering structure, tone, style, visuals, and best practices to improve the overall quality and readability of reports. Bibliography : page 153-154.
This latest title in the 'Car Design Yearbook' series features all the new cars launched worldwide from April 2007 to March 2008. Also included are profiles of the industry's leading designers, a full technical glossary and a list of all the motor shows in the year ahead.
New York Times bestselling creator Tony DiTerlizzi is known for his distinctive style depicting fantastical creatures, horrific monsters and courageous heroes. Collected here for the first time, this book features never-before-seen artwork and photographs, in addition to showcasing DiTerlizzi's most iconic roleplaying work with commentary by the artist. Introduction by Christopher Paolini (Erag…
"Digital Photo Artist" looks at capturing images using an exciting range of methods – SLR and compact cameras, flatbed scanners, video surveillance equipment and pinhole cameras. Explore the possibilities of digital manipulation, including working with layers and masks, filters, adding textual elements, mixing colour and monochrome, solarisation, lith, sequences and panoramas. Also looks at h…
The Council on Tall Buildings and Urban Habitat (CTBUH) is the world’s foremost authority on tall buildings. Best Tall Buildings chronicles the annual awards process, in which the CTBUH recognizes outstanding tall buildings and design innovations that advance the potential of integrated sustainability, economic productivity, and social prosperity in cities across the world. More than an award…
What is art? Must it be a unique, saleable luxury item? Can it be a concept that never takes material form? Or an idea for a work that can be repeated endlessly? Conceptual art favours an engagement with such questions. As the variety of illustrations in this book shows, it can take many forms: photographs, videos, posters, billboards, charts, plans and, especially, language itself. Tony Godfre…