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Found 2 from your keywords: author=Siegel, Eric
cover
Predictive analytics : the power to predict who will click, buy, lie, or die
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Siegel, Eric

"Mesmerizing & fascinating..." —The Seattle Post-Intelligencer "The Freakonomics of big data." —Stein Kretsinger, founding executive of Advertising.com Award-winning | Used by over 30 universities | Translated into 9 languages An introduction for everyone. In this rich, fascinating — surprisingly accessible — introduction, leading expert Eric Siegel reveals how predictive analytics (aka…

Edition
-
ISBN/ISSN
9781119145677
Collation
332 p. ; 23 cm.
Series Title
-
Call Number
303.49 Sie p
cover
Predictive analytics : The power to predict who will click, buy, lie, or die
Comment Share
Siegel, Eric

In this rich, entertaining primer, former Columbia University professor and Predictive Analytics World founder Eric Siegel reveals the power and perils of prediction: What type of mortgage risk Chase Bank predicted before the recession. Predicting which people will drop out of school, cancel a subscription, or get divorced before they are even aware of it themselves. Why early retirement decrea…

Edition
-
ISBN/ISSN
9781118356852
Collation
302 p
Series Title
-
Call Number
303.4922 Sie p