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Found 1 from your keywords: author=Molinillo Jiménez, Seb...

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Online Brand Communities : Using the Social Web for Branding and Marketing.

Aguilar-Illescas, Rocío Molinillo Jiménez, Sebastián Martínez-López, Francisco J.Anaya-Sánchez, Rafael Molinillo, Sebastián

This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. First, it lays out the foundations like the evolution of the Web and the so-called Social Web, its utility for users and businesses, and the evolution of the marketing mind-set to adapt the Social Web. On this basis, the book then presents a detailed analysis of on…

Edition: -
ISBN/ISSN: 9783319248240
Collation: 253 p. ; 25 cm.
Series Title: -
Call Number: 658.8 Mar o

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