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Found 1 from your keywords: author=Lewis, Alan
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Edge strategy : a new mindset for profitable growth
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Lewis, AlanMcKone, Dan

"The Edge Strategy framework challenges how the boundaries of your existing products and services map to your customers’ views of the world and then provides three different lenses through which you can see and leverage value: Product edge - How to capture incremental profits and other benefits by slightly altering the elements and composition of a core offering ; Journey edge - How to create…

Edition
-
ISBN/ISSN
9781633690172
Collation
208 p. ; 25 cm.
Series Title
-
Call Number
658.4012 Lew e
Availability2
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