From the ill-fated dot-com bubble to unprecedented merger and acquisition activity to scandal, greed, and, ultimately, recession -- we've learned that widespread and difficult change is no longer the exception. By outlining the process organizations have used to achieve transformational goals and by identifying where and how even top performers derail during the change process, Kotter provides …
Offers real-life sucess and failure stories and introduces the "see-feel-change" dynamic for changing feelings, rather than just the thought process.