The Definitive Guide to Oracle Database 11g Get full details on the powerful features of Oracle Database 11g from this thoroughly updated Oracle Press guide. Oracle Database 11g: The Complete Reference explains how to use all the new features and tools, execute powerful SQL queries, construct PL/SQL and SQL*Plus statements, and work with large objects and object-relational databases. Learn how …
This book "provides insights into how to create profitable brand strategies by building, measuring, and managing brand equity."--Publisher's website.
Wisdom from the best and the brightest in the industry, this visual effects bible belongs on the shelf of anyone working in or aspiring to work in VFX. The book covers techniques and solutions all VFX artists/producers/supervisors need to know, from breaking down a script and initial bidding, to digital character creation and compositing of both live-action and CG elements. In-depth lessons on …
This is the 12th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning.
Yank has created a practical hands-on guide to learning all the tools, principles, and techniques needed to build a fully functional database-driven Web site using PHP & MySQL.
In the Creative Brief Blueprint, Kevin McTigue and Derek Rucker merge decades of academic insights and practical experience to offer an approachable and actionable guide to crafting successful communications strategy.
This book encompasses the foundational aspects of strategic leadership, leader communication as a catalyst for change management, managing strategy in dynamic markets, the strategic design process, organizing strategic leaders, functions and roles of strategic leadership within organizations, stages of building organizational culture, skills requisite for a strategic leader, characteristics of …
Buku Menatap 100 Tahun Indonesia : Gagasan Diaspora di Tanah Murri untuk Indonesia yang Inklusif dan Berkelanjutan berisi kumpulan tulisan atau gagasan yang dikontribusikan oleh diaspora Indonesia (warga negara Indonesia yang tinggal di luar negeri) mengenai masa depan Indonesia
Marketing Management gives students the tools and frameworks to design and execute successful marketing campaigns. Unsurpassed in depth, breadth and relevance, it focuses on the major decisions that confront marketing managers and top management as they strive to reconcile organizational needs and opportunities. Include endnotes, glossary, and index
Nicholas Young's grandmother Su Yi is on her deathbed.
Volume of the Business Analysis Essential Library Series Getting It Right: Business Requirement Analysis Tools and Techniques, presents principles and practices for effective requirements analysis and specification, and a broad overview of the requirements analysis and specification processes. This critical reference is designed to help the business analyst decide which requirement artifacts sh…
Buku Hibah dari BI
Demystifies every aspect of wine: grape varieties, winemaking techniques, different types and styles of wine, how to read a wine label, and how to evaluate a wine in just 60 seconds
This book was written to support the development of art assets and virtual environments for Serious Games and Architectural Visualization. It caters to those who do not have any experience with 3D modeling, texturing and scene building in a real-time virtual environment. This book focuses on utilizing Autodesk's 3DS Max as the 3D modeling tool, Allegorithmic's MapZone as the texture creation to…
For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures brand equity. Using insight from both academics and industry practitioners, the text…
For undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.