This book presents new global research on transmedia storytelling as a form of brand communication. It explores the theoretical underpinnings of transmedia storytelling and its practical application through survey and interview data from creatives, marketing, advertising and public relations practitioners. The final section analyzes contemporary campaigns from various countries and proposes a T…
Can creativity be taught? Absolutely! And Meador shows you exactly how to nourish creativity and problem-solving abilities in your students. After presenting valid models of creative thinkers appearing in outstanding children's literature, she offers a variety of activities you can use to develop creative processes through fluency, flexibility, and originality. In addition, there are lists for …
An examination of the player's experience of sound in video games and the many ways that players interact with the sonic elements in games. In Playing with Sound, Karen Collins examines video game sound from the player's perspective. She explores the many ways that players interact with a game's sonic aspects—which include not only music but also sound effects, ambient sound, dialogue, and in…
The end of authoritarian rule in 1998 ushered in an exhilarating but unsettled period of democratization in Indonesia. A more open political climate converged with a rapidly changing media landscape, yielding a vibrant and volatile public sphere within which Indonesians grappled with the possibilities and limits of democracy amid entrenched corruption, state violence, and rising forms of intole…
A Roadmap for Teaching Social Media is the workbook you want but never get from other social media books. Embracing the connections between theory and practice, providing innovative assignments in class, and creating a social media mindset as a professor and as a student are some of the goals of this workbook. This workbook aims to empower professors and prepare students for the ever changing d…
Social Media for Strategic Communication: Creative Strategies and Research-Based Applications, by Karen Freberg teaches you the skills and principles needed to use social media in persuasive communication campaigns. The book combines cutting-edge research with practical, on-the-ground instruction to prepare you for the real-world challenges you will face in the workplace. The text addresses the…
Globalization and social media have made the world smaller, more connected and infinitely more competitive. The world has changed. Have you? If you don’t have the package that will take you to the next level of your career, you need to reinvent your personal brand. BrandingPays™ , a practical guide to strategic personal branding, will help you refocus your skills and experience so you are t…
Winner of The Shingo Research and Professional Publication Award!Align your leadership team to deliver the highest possible value to your customers Too many organizations today suffer from silo-centric behavior and intra-organizational conflict. Yet most don't understand what's holding them back from achieving outstanding performance. Value stream mapping--an essential but underusedmethodology-…
A distinguishing feature of video games is their interactivity, and sound plays an important role in this: a player's actions can trigger dialogue, sound effects, ambient sound, and music. This book introduces readers to the various aspects of game audio, from its development in early games to theoretical discussions of immersion and realism.
Collects the art of the computer animated film, featuring sketches, models, and stills of the characters and locations.
It's a common belief that the stories we encounter through mass media--whether in video games, action movies, or political comedy skits on Saturday Night Live--are just entertaining fantasies that have no tangible impact on our everyday lives, attitudes, and choices. Not so, says Karen Dill in this lively and provocative book. As much as we may want to deny it, the images, sounds, and narrative…
Affordable housing is an enduring political challenge. Cities have endeavored to set international standards for this important field of architecture since the 1920s. Planners must work within a socially motivated tradition to find exemplary solutions both at the political and architectural level. This building catalogue documents over 130 residential buildings dedicated to affordable housing. …
Fakultas ilmu komunikasi program studi public relations
Animating Film Theory provides an enriched understanding of the relationship between two of the most unwieldy and unstable organizing concepts in cinema and media studies: animation and film theory. For the most part, animation has been excluded from the purview of film theory. The contributors to this collection consider the reasons for this marginalization while also bringing attention to key…