For undergraduate and graduate courses in Global/International Marketing. Keegan/Green gives students an understanding of global marketing as a whole, as well as focusing on the importance of emerging nations in contemporary global marketing.
An introduction to the art of the Internet examines key works, events, and technological developments that show how artists have employed online technologies to engage with the traditions of art history, focusing on the themes of intellectual property, identity, economics, and power in the networked age. Original.
Written by Jerald Greenberg, 'Behavior in Organizations' explains key managerial areas such as leadership, motivation, stress management, and management of change.
For courses in global marketing. Familiarizes Students with Global Marketing and the Global Business Environment Marking the 20th anniversary of this series of textbooks, this Ninth Edition of Global Marketing builds on the tradition and successes of previous editions. Its environmental and strategic approach outlines the major dimensions of the global business environment. In this edition, as …
Legendary for what he has done on the page and infamous for what he has said off it, Howard Chaykin ranks among the superstars of modern comics. In The Art of Howard Chaykin, go behind the scenes with the creator whose pioneering works include American Flagg! and Black Kiss, and experience the stories of his life as only he can tell them. Filled with no-holds-barred perspective from his longtim…
Giving students a clear vision of small business as it really is, this work focuses on the kinds of businesses that students might actually start, instead of giving information about high growth firms.
The field of electronic commerce has grown rapidly over the past few years. Major corporations and even small businesses are using electronic commerce as a channel of distribution. This growth has led to the need for business students to understand the security, risk management, and control issues related to electronic commerce.
"Entrepreneurial Small Business (ESB) " provides students with a clear vision of small business as it really is today: Katz focuses on the distinctive nature of small businesses that students might actually start versus high growth firms. The goal of the companies described in this textbook is personal independence with financial security; not market dominance with extreme wealth. Traditional b…
Blender 2.8 By Example is improved and updated to cover the latest Blender 2.8 version and important features like the new EEVEE rendering and Grease Pencil. Starting from brushing up your basics, the book delves into important key tasks like baking, painting, sculpting, and unwrapping to create amazing Blender projects.
Whether you're starting a software project from scratch, or fixing an ailing one, this handy guide helps you out. It provides essential project management tools, techniques, and practices - all designed to eliminate the frustrating cycle of releases and patches. It supplies you with the information you need to diagnose your team's situation.
New York Times bestselling author Tim Green has written an unforgettable story—inspired by interviews with real-life cancer survivors and insider sports experience—showing a brave boy who learns what it truly means to be unstoppable. "Absolutely heroic, and something every guy should read." (National Ambassador for Young People's Literature emeritus Jon Scieszka) If anyone understands the p…
Full of the energy, personality and knowledge of its author, this book is an explanation of how to create a happy, loving and prosperous life for yourself, and achieve all your goals. It enables the reader to break down self-imposed limits and so, let go of negative life patterns, unleash your spirit, overcome low self esteem and realize that laughter is indeed the best medicine.