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Found 1 from your keywords: author=Gilbert, Patrick
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Join or die: digital advertising in the age of automation
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Gilbert, Patrick

Machine learning and automation are disrupting every industry-Advertising is no exception. The modern digital advertising landscape is dominated by the likes of Facebook and Google Ads, and the traditional optimization levers that PPC managers grew accustomed to are being stripped away and replaced by automated solutions. Google AdWords, as we once knew it, no longer exists. We have officially …

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ISBN/ISSN
9781632217684
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Series Title
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Call Number
658.84 Gil j
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