Universal Principles of Design is the first comprehensive, cross-disciplinary encyclopedia of design.
This work takes a close look at a broad range of 20th-century examples of design, architecture and illustration, revealing underlying geometric structures in their compositions.
The process of graphic translation produces drawings of instant recognition and startling visual interest. Graphic translation is as much art as it is design, and focuses on the creation of an image with the visual means of abstraction, reduction, and interpretation with point, line, plane, shade, and shadow. Over 300 examples portray a multitude of individual approaches to the drawing system a…
Kimberly Elam argues that all great graphic design is based on a grid, even if only to subvert it. Illustrated with over 100 examples, this text explores the potential of grid based design and demonstrates how grids can underlay truly creative typography.